I don’t know about you, but networking events used to scare me. That is, until social media came along! Social media has become the ultimate icebreaker for meeting people in real life (IRL). We’ve heard it time and time again; people want to do business with people they know and trust. Do you remember the Cheers jingle?…

The drop in Facebook page reach is a hot topic. While Facebook has provided soft responses to the reasons for the change and its impact on page reach… The truth is we’re all experiencing the plunge, and we’re all in it together. The changes are driven by Facebook’s technology called EdgeRank or Graph Rank. It’s…

Congratulations! We’ve made it to the final step in the Social Media for Jobs Series. Now that you have built your personal brand, optimized your LinkedIn profile, connected with the people you want to work with and started developing thought leadership within your profession, it’s time to create a killer resume. How? A social media…

Marketing messages and competition is high every holiday season, and customers have a lot of choices on where to spend their dollars. Cutting through the clutter with solid messaging and offers is crucial in building relationships and developing strong brand loyalists. How you do this can result in fans doing your marketing for you and…

What makes you stand out above all the rest? Most people have the skills and education required to do the job, but not all prove to be leaders. Learn how to be a thought leader and it will give you that competitive edge that employers are searching for. Thought leadership is a strong platform for…

Strap in, let’s go. Black Friday, the biggest day of the year for retail, is upon us. The retail environment is becoming noisier and more competitive as it seems the holidays are starting earlier each year. I noticed full out Christmas displays in Macy’s, Ace Hardware, and other stores as early as mid-October. Radio Shack’s…

We’ve all heard it once before, “it’s not about what you know, it’s about who you know.” Building relationships is one of the golden rules we learned in grade school and for good reason. People love connecting with other people. It’s in our nature. The term networking might sound a bit dry and dirty, but…

Ah, Halloween. It’s that brief autumnal moment when we all have a chance to let loose before the end-of-the-year responsibilities fully kick in. We look forward to darkly decorating our houses, playing spooky soundtracks, and being safely scared by monster movie marathons and high school haunted houses. But you know what we find REALLY frightening?…

We’ve been watching the tweets coming through the Minglestream tweetwall we set up today for #Sandy and the photos are getting outrageous. Mixed in with serious coverage of hurricane destruction are Godzilla, cat clouds and well… you’ll get the picture. This is what happens when Madison Avenue shuts down for a day, graphic designers are…

I had the joy of attending an event thrown by event planners for event planners yesterday in San Francisco. The Performance Group is a San Francisco Bay Area-based premiere meeting planning and travel incentive company for Fortune 1000 companies. And boy, do they know how to throw a good party. It was a small, intimate…