The week in social media news hand-curated by your friends at Fandom Marketing. Adidas teams up with Champs Sports to create an Instagram mini series, LinkedIn’s new sales tool makes the hunt for potential customers more efficient, and Pinterest launches an exciting new messaging feature. Plus, find out why you need to start changing your…
August 8, 2014
By: Kimberly Rotter In 1995, an electrical engineer friend of mine who hated “writing papers” asked me to write a white paper that he needed to present to his CEO (who did not have an engineering background). The topic was highly technical and had something to do with how quickly your television finds the proper…
August 5, 2014
Sweepstakes, contests, and giveaways are nothing new in the business world; to be sure, promotions are common tools in any marketer’s repertoire. As new technologies develop, so do marketers adapt and implement novel approaches to reach customers. As early as 1929 when radio was still in its infancy, Radio Revue was already engaging its audience…
July 29, 2014
The week in social media news curated by your friends at Fandom Marketing. Facebook is testing a ‘buy’ button for eCommerce and is suspected to be posturing to take over TV. How the WSJ Facebook page got hacked and ways you can make your social data more secure. Three great lessons we can learn from brands who are still…
July 25, 2014
The saying goes that Whole Foods Market isn’t just a grocery store, but a lifestyle. And Nikki Newman knows exactly what it means and just how important it is to tap into that lifestyle via social and connect the brand to its consumers. Nikki was brought on to specifically focus on social customer service. She…
July 22, 2014
The week in social media news hand-curated by your friends at Fandom Marketing. It’s the week of trolls with Google+’s (and YouTube’s) “any” profile name policy change and the Vine movement to call them out. Pinterest is building out its discovery tools once again to include interests like outdoors. Pinterest also becomes the number two…
July 18, 2014
Summertime… While fun for everyone, it also means long days outside, shortened workdays, more vacations and thus less eyes on your well-thought-out content and marketing plans. How can brands stay on top of that dip in eyeballs and keep fans engaged? We have eight summer marketing ideas for your social media efforts to help drive…
July 15, 2014
The week in social media news curated by your friends at Fandom Marketing. LinkedIn’s new app helps meetings, Facebook pushes video content with new recommendations, Burger King’s Facebook page blows up and they don’t care, and find out if Twitter plans to turn the stream into “buy” buttons. And oh yes, the CIA Tweets about…
July 12, 2014
By: Ellen Barnes Unless you actually live under a rock, you simply can’t escape the World Cup. According to Media Bistro, 3.6 billion people are expected to watch the global sporting event this year— around half of the world. As a generation who enjoys posting everything we do onto social media, this massive number of…
July 7, 2014
The week in social media news curated by your friends at Fandom Marketing. FAFSA apologizes for a Tweet, Facebook’s psychological experiment on users, and learn Instagram’s real name. How Facebook Moved 20 Billion Instagram Photos Without You Noticing June 28, 2014 Your Instagram photos aren’t where they used to be. This spring, even as some…
July 4, 2014