By: Morgan Quinn You don’t need to spend a small fortune or hire a pricey agency to create great video marketing content. In fact, when it comes to video content marketing, less is often more. If you aren’t sure if now is the time to dive into video marketing, consider this: 26% of Internet users…

The week in social media news hand-curated by your friends at Fandom Marketing. This week Apple reveals Apple Pay, which means big changes for social marketers. Twitter tests a way to make purchases directly from Twitter while Facebook tests self-destructing posts. Learn from a big brand’s mistake and find out why it’s important to always…

This month we are happy to feature a marketer who straddles two different mediums, Jamie Mae Cheng, digital marketing manager at Broadcast Company of the Americas. Also known as BCA Radio, they own and operate: XEPRS-AM 1090 kHz: The Mighty 1090, sports radio (Flagship home of the San Diego Padres) XHPRS-FM 105.7 MHz: 105.7 MAX…

The week in social media news hand-curated by your friends at Fandom Marketing. This week Twitter is making big changes by shutting down Twitpic, providing more font and color options, and possibly filtering feeds. Brands start to use Instagram’s Hyperlapse to provide a unique point of view, and Facebook launches a new privacy checkup. Plus, learn…

It’s that time of year again… Long hot days, vacations and summer fun is winding down and it’s time to shift your focus to fall marketing ideas and connecting with your customers around what’s important to them right now. While fall is a favorite season for many, it’s also a busy one. Cutting through the…

The week in social media news hand-curated by your friends at Fandom Marketing. This week Facebook changes the News Feed algorithm again, decreasing reach for certain formats of links and photos while preventing link baiting. A study from Pew Research Center proves social media is silencing opinion and Instagram releases a new feature that allows…

The week in social media news hand-curated by your friends at Fandom Marketing. This week the ALS Ice Bucket Challenge is a social media and financial blockbuster, Instagram announces a new suite of analytics tools for business, and Twitter’s latest experiment fails to impress users. Keep a look out at this year’s Emmy Awards for…

As marketers, we know how important it is to reach our “real audience” in social media. It seems everyone and their grandma (literally) is on social media, but they aren’t all using it in the same way. Engaging a niche audience can be tricky and that’s why we are excited to feature Ashley Riggs-Zeigen, staff coordinator for…

The week in social media news hand-curated by your friends at Fandom Marketing. This week the world lost a comedic legend and it was reflected in social media. Facebook’s global blackout causes a huge drop in news readership, while the social network retires the like gate and Twitter announces it will soon have video ads.…

Learn how to use hashtags with hashtag science and join the #hashtagscience conversation on Twitter. Hashtags are simple to use yet, it takes some thought to use them well. They can add value to communications or detract from the message when they are misplaced or excessive. Hashtags are used to participate in conversations around events, add exclamation, make a…