Topics dedicated to social networking, community, and social media marketing.
The path to a balanced social media strategy may not a straight road. Since its inception, social media was an organic channel with users holding the microphone. “Listen to your customers. Customers define the brand.” Is the echo of advice to brands from well-intentioned social media consultants. The problem with this is that it implies…
Social media advertising is a must for a successful marketing mix. Here’s what to keep in mind and how to make sense of the different targeting options available. Let’s face it, the days of organic social media are dead. The sandbox has been dirtied by the mass market creating more noise than any one feed can handle and…
Earlier this month I wrote about social media tactics marketers must stop in 2015. To balance the conversation, I’m going to tell you about the things marketers should start doing next year. A list of business focused action items for success. Here we go! 1. Use Social Media Alongside Event Marketing Conversations online are amplified by real world events.…
We’ve come a long way social media. Now that the experiment is over, let’s take a look at one dozen things marketers need to stop in 2015. We’ve learned a lot since 2007 when marketers recognized social media as the next frontier. You’ve proven to be explorers, bravely Tweeting where no brand has gone before. We’ve…
Branding often ignores how design will perform in social media. These best practices will help your brand look great in the social feed. Branding is a process. It takes into account so many things, from product features to company culture. There’s much thought put into the esthetic. Making a first impression. The color palette. That hard…
Starting out any social media campaign without understanding which social networks your audience is using is like throwing darts at the wall with no target. You can spend a lot of time creating content for every single network hoping your messages resonate, or do the groundwork beforehand to ensure you are reaching those who will…
By: Duff Anderson A recent article in the Economist raised questions about the growth potential of Facebook and its ability to generate traditional advertising revenue. It turns out Facebook may be lacking the lustre it promised for marketers. The question is whether this a true reflection of the social media giant or just a misunderstanding of…
Companies spend a lot of time developing and creating a strong and unique voice for their brand; a voice that can be carried across all touch points that fans experience. Social media is no different, and should follow those same brand voice guidelines to create a consistent brand image and persona. Yet social media does…
Learn how to use hashtags with hashtag science and join the #hashtagscience conversation on Twitter. Hashtags are simple to use yet, it takes some thought to use them well. They can add value to communications or detract from the message when they are misplaced or excessive. Hashtags are used to participate in conversations around events, add exclamation, make a…
Summertime… While fun for everyone, it also means long days outside, shortened workdays, more vacations and thus less eyes on your well-thought-out content and marketing plans. How can brands stay on top of that dip in eyeballs and keep fans engaged? We have eight summer marketing ideas for your social media efforts to help drive…
