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Social Marketing Strategy

Topics dedicated to social networking, community, and social media marketing.

Should My Brand Be On Google Plus?

May 26, 2014

Even before Vic Gundotra, head of Google’s social division that runs Google+, announced he was leaving the company back in April this question still hung in the minds of many brands and marketers, “Should I be on Google+?” Many jumped on the bandwagon in 2011 and were successful, others not so much. The uncertainty of whether…

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What 5 Brands Have Taught us About Marketing to Moms

May 5, 2014

Mom. The word ignites passionate feelings for most, whether you think of your role as a mother, or of the woman who plays that important role in your life. Brands are passionate about moms too. They understand how powerful they are in driving purchasing decisions and shaping buying habits for their children. Marketing to moms…

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How-To Use Pinterest For eCommerce

April 8, 2014
Pinterest Tips

It’s no secret that Pinterest is a popular social network across the board. According to a study in July 2013 by Semiocast, Pinterest has 70 million registered users. Women and men alike can’t get enough of the site featuring beautiful images that entice and assist them in making their next purchase in almost any category.…

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How-to Implement a Successful Social Media Campaign

April 1, 2014
social media market research

By: Jessica Oaks It used to be an epic battle to convince business executives of social media’s importance. However, in the past few years, marketing trends have shifted, and the savviest companies have discovered they must have a robust social media presence in order to stay in touch with consumers. The most successful companies say…

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How-to Use YouTube to Improve Local SEO

March 17, 2014
local seo

Any mention of SEO, and you probably get an image of pandas and penguins and hummingbirds in your mind. That’s quite understandable, especially since Google is still the world’s largest search engine and most of your search volume probably comes from this site. But the Google search engine isn’t the only site you can or…

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What’s Next for Social Media in 2014?

February 25, 2014

Now that the New Year is well underway, it’s helpful for companies looking to engage in social marketing to have a look at last year’s trends. Looking at what’s next for social media in 2014, last year we witnessed an explosion of Internet usage via mobile devices and an increase in content as a form…

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Current Trends In Teens And Social Media Use

February 17, 2014

The trends with teenagers and social media are an important topic with marketers. Teens are a fast-moving demographic whose tastes and behaviors change with the fads. This makes marketing to teenagers a bit perplexing. Just when you mastered Facebook a new report comes out that teens are leaving Facebook  in droves. The trend has as much to…

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Eleven Tools for Performing Market Research Using Social Media

December 2, 2013
social media market research

By: Willie Pena Social media market research can provide reliable insight for marketers on the verge of a new product launch or anticipating how a new line will perform. These casual enclaves of online customers and critics can point out trends, define audiences, identify competitors’ flaws, and locate the sites or people behind the most…

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