Topics dedicated to social networking, community, and social media marketing.
How-To Create A Balanced Social Media Content Strategy
April 14, 2015The path to a balanced social media strategy may not a straight road. Since its inception, social media was an organic channel with users holding the microphone. “Listen to your customers. Customers define the brand.” Is the echo of advice to brands from well-intentioned social media consultants. The problem with this is that it implies…