Topics dedicated to social networking, community, and social media marketing.
So it’s time for you to run your first contest! That’s great news. Contests are not just fun for your audience: done right, they’re a solid investment in your brand and an excellent marketing tool to skyrocket engagement. The potential rewards of a contest are as wide-ranging as the types of contests you can choose…
Social media gets a pretty bad rap when it come to generating leads. But I want to posit to you that it’s not social media’s fault. It’s us marketers fault. The main problem is that we try to market on social media in the same way that we market everywhere else. And therein lies the…
Reaching your fans online is tougher than you’d think. With brands slowly sliding down the rank of social media newsfeeds, I recommend these tactics to grow your Instagram following. Trying to grow your brand’s Instagram following is an uphill battle. It is a common occurrence for an account to grow rapidly over the first couple…
Using Instagram Stories can help grow your business from engagements to sales. Use these four strategies from expert marketer, Jen Conger. These are the three frustrations I hear from business owners using Instagram to promote their products or services: It’s not actually driving any sales There’s an overall lack of engagement It’s a struggle to…
Blogger outreach can be challenging. When it comes to finding an influencer to partner with your brand, your options are many. Popular bloggers deal with a barrage of offers making it a competitive environment. Finding the perfect fit can take hours of work, and once you find them there is no guarantee it will all…
December 26th starts a whole new season of purchasing. Consumers have eaten their fill and are regretting it. I’m talking about the resolution season. The time of year everyone vows that this is the year they better themselves. Many of these resolutions involve fitness and health goals. We have all seen the tried and true…
Pack a carry-on, we’re getting on a flight to next year’s social media landscape as told by our team of dedicated Fandom marketers. As we finish our 2018 planning and budgets, we’ve kept a few social media marketing trends top of mind. If you approach marketing going into 2018 from the position of creating real…
Since its launch back in 2011, Snapchat has carved a place as being the top social media app for the millennial generation. Quickly edging out notable competition like Vine, and momentarily Instagram and Facebook, this addicting platform has everyone under 25 doing it for the “snap.” Over the years Facebook quickly evolved to copycat Snapchat’s…
Marketers, VR enthusiasts, celebrities, musicians, and even gamers flock to Austin, Texas each spring for the South by Southwest Conference & Festivals. Sessions, sponsor activations, and events revolve around interactive, film, music and new to 2017, gaming. From VR cinemas to fashion moguls talking social media, to the effects of storytelling on your brain, here…
What’s next in digital? Being a successful marketer challenges us to stay on top of what’s currently trending and how users are behaving in the digital environment.. The team at Fandom Marketing has curated a list of 34 digital marketing trends across credible sources to help guide your strategy as you begin a new year.…
