Tips for managing and building online communities from the pros.
A secret formula was recently discovered to increase profits and grow your business. This is not an infomercial or get rich quick deal. It’s social media + customer experience. Over the past four years cutting edge brands like Dell, Southwest Airlines and Comcast have blazed the trail other brands now aspire to follow. When you…
#1 Talk about them, not your product. It’s a phenomenon that social networking has brought to light. I’m convinced it’s always been this way if you can picture a used car salesman talking and talking while watching the person on the other end fade away. The more you talk about your product, the less people…
It’s a great question that came up over dinner with a few of my business owner friends. When customers express their opinions on Yelp or Twitter and other networks, who within your organization should respond to negative comments? Should it be the owner, the manager, PR, the marketing department? My answer is simple. A…
I asked the question on Twitter and got some great recommendations on free online survey tools so thought I’d share them here. Survey Monkey Simple to advanced, this tool has over 15 question types and can be branded. It integrates with services like Mailchimp and Evernote. Collect responses from mobile, web, or social media. 4Qs Customer…
Twitter has a unique set of words that only people using Twitter use with each other. Here’s a fun list of definitions from the Twitter community. Twitter: by definition is a microblog. Tweet or Twit: a post or the act of posting. Tweet Stream: a single profile, multiple profiles you are following or hash tag…
