Now that the New Year is well underway, it’s helpful for companies looking to engage in social marketing to have a look at last year’s trends. Looking at what’s next for social media in 2014, last year we witnessed an explosion of Internet usage via mobile devices and an increase in content as a form…
The trends with teenagers and social media are an important topic with marketers. Teens are a fast-moving demographic whose tastes and behaviors change with the fads. This makes marketing to teenagers a bit perplexing. Just when you mastered Facebook a new report comes out that teens are leaving Facebook in droves. The trend has as much to…
Facebook updated the News Feed algorithm in December 2013 changing what types of content will get reach into your audiences. Social media marketers follow these changes closely because we want our content to be seen by fans organically. Although, we all know that Facebook advertising is now a must to reach our audiences. It’s comparable…
Looking back on the year how many times have you stopped what you’re doing to simply tell someone “thank you”? Each November Thanksgiving serves as a reminder to be grateful. When you work in marketing every day can feel like a whirlwind. Gratitude is easily forgotten. We wake up each morning with lofty goals set…
When you think of B2B online marketing the first thing that comes to mind is probably LinkedIn. What you may not know is SlideShare is also huge for business. Acquired by LinkedIn last year, SlideShare is the world’s largest professional content sharing community. The site receives about 60 million visitors a month with three billion…
Look, the holidays are creeping up on us fast. Is your marketing ready? Whether or not you have a promotion in the works you’ll want to make it social. In case you need a refresh on why, here are a few benefits of integrating social media to your promotion, giveaway or contest: Increases people reached…
So you have a blog, now what? One of the most common questions I get from clients is what to talk about. It’s easy to start a Facebook page, blog, or any of the many little content consuming monsters we like to create on a whim. But if you’re brand isn’t a fit for baby…
On April 30, 2013 Twitter announced that Twitter advertising is now available to all U.S. accounts. Previously it was invite only. Now using their self-service ad platform we can all promote our brands, big or small, on Twitter. Advertising on social networks is structured in some ways like PPC (the Google search advertising format many…
Originally posted on IZEA. While the first thing that comes to mind when you think about outreach is bloggers, you might be overlooking influence in other channels. Social influence is everywhere from Twitter to Pinterest. It can even be found in forums or private groups like iVillage, Yahoo, and Facebook. And with marketing becoming more…
MailChimp has won us over with their cuteness. I recently came across a page that somehow disappeared according to the MailChimp error message below. And for a moment, my world stopped and I had a little laugh. I absolutely love how MailChimp’s branding and messaging is consistent. Everything from the funny monkey to the fun…
