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One Dozen Social Media Tactics You Should Start in 2015

December 23, 2014

Earlier this month I wrote about social media tactics marketers must stop in 2015. To balance the conversation, I’m going to tell you about the things marketers should start doing next year. A list of business focused action items for success. Here we go! 1. Use Social Media Alongside Event Marketing Conversations online are amplified by real world events.…

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One Dozen Social Media Tactics Marketers Must Stop in 2015

December 3, 2014

We’ve come a long way social media. Now that the experiment is over, let’s take a look at one dozen things marketers need to stop in 2015.  We’ve learned a lot since 2007 when marketers recognized social media as the next frontier. You’ve proven to be explorers, bravely Tweeting where no brand has gone before. We’ve…

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The Do’s And Don’ts Of Social Media Branding

November 25, 2014

Branding often ignores how design will perform in social media. These best practices will help your brand look great in the social feed. Branding is a process. It takes into account so many things, from product features to company culture. There’s much thought put into the esthetic. Making a first impression. The color palette. That hard…

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Measuring The Success Of Event Social Media

November 11, 2014

Measuring the success of an event takes event metrics. Measuring social media for events takes social media metrics relevant to event goals. This was my topic of discussion at EventTech 2014 in Las Vegas last week, providing the answers to many questions event marketers have about social ROI. Having a good analytics program in place starts with…

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Ways To Use Social To Amplify A Corporate Event

September 29, 2014

Social media event marketing is a natural combination of online and offline. Learn ways to use social to amplify a corporate event.  I’ve written a white paper to help event marketers leverage social media. There are many specialized areas of social marketing that have blossomed over the years – social customer experience, social advertising, influencer outreach, social media for non-profits… But nothing…

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Everything You Need To Know About Using Hashtags

August 12, 2014

Learn how to use hashtags with hashtag science and join the #hashtagscience conversation on Twitter. Hashtags are simple to use yet, it takes some thought to use them well. They can add value to communications or detract from the message when they are misplaced or excessive. Hashtags are used to participate in conversations around events, add exclamation, make a…

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Should My Brand Be On Google Plus?

May 26, 2014

Even before Vic Gundotra, head of Google’s social division that runs Google+, announced he was leaving the company back in April this question still hung in the minds of many brands and marketers, “Should I be on Google+?” Many jumped on the bandwagon in 2011 and were successful, others not so much. The uncertainty of whether…

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Download Our Free Email Social Media Integration White Paper

April 15, 2014
social-marketing-content-strategy-blocks

I was honored to be invited by Blue Hornet to guest moderate a discussion about ways marketers can integrate email and social media channels. The event titled “7 Questions Every Marketer Should Ask About Email & Social” was held on Twitter April 2nd using hashtag #EmailChat. We covered topics from how to add social media to…

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How-To Use Pinterest For eCommerce

April 8, 2014
Pinterest Tips

It’s no secret that Pinterest is a popular social network across the board. According to a study in July 2013 by Semiocast, Pinterest has 70 million registered users. Women and men alike can’t get enough of the site featuring beautiful images that entice and assist them in making their next purchase in almost any category.…

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