LBS (location based services) is the next wave in customer engagement. When considering LBS platforms the more familiar ones might be Foursquare, Yelp and Gowalla. Less familiar and yet more promising are apps like Point Inside. Here are three ways brands can use LBS in their marketing mix. Loyalty Check-ins are another way brands can track customer…
It’s a great question that came up over dinner with a few of my business owner friends. When customers express their opinions on Yelp or Twitter and other networks, who within your organization should respond to negative comments? Should it be the owner, the manager, PR, the marketing department? My answer is simple. A…
I was recently interviewed by Fast Company blogger Rich Brooks about building brand communities. It was a continuation of the discussion started at SXSWi. Here’s the resulting article “7 Things Brands Need to Know About Building Community” plus, three more tips here to round it out to a cool ten. Community is not a campaign. Brands will often…
I asked the question on Twitter and got some great recommendations on free online survey tools so thought I’d share them here. Survey Monkey Simple to advanced, this tool has over 15 question types and can be branded. It integrates with services like Mailchimp and Evernote. Collect responses from mobile, web, or social media. 4Qs Customer…
At the request of the Tweeple I’m sharing a few of the tools I am currently employing to measure social media marketing. There is no magic analytics program that does it all so my current practice is to combine and aggregate data from multiple reporting tools that do each of their jobs really, really well,…
Today is National Aviation Day and it is fitting to recognize certain individuals for their contribution to our freedom in America and the art that keeps the story alive. These are: The Tuskegee Airmen and Stan Stokes If you are not familiar with the story of the Tuskegee Airmen, they are our unrecognized African American…
Last November I posted I bought social media for Christmas. Here’s an update. Well the Christmas present was a nice thought but it wasn’t quite the right fit for the recipient at this time – as it goes in social media marketing, try selling it to different companies every day. BTW I will be writing…
Here are five quick and easy ways to promote your Twitter profile. 1. Include your twitter handle in your email signature (Twitter: @name). 2. And on your business card and online profiles. 3. Add yourself to the local Twitter directory. There are many, I like Local Tweeps because they don’t ask for account access. 4.…
Woot! (a favorite site for treasure hunting online deals) posts a blog featuring each product they release for their daily offer – a brilliant SEO strategy. BUT the real brilliance is in the copywriting. I’m laughing so hard to myself right now, and while accomplishing entertaining a multi-tasking Web surfer with a short attention span…
