Browsing Tag

pinterest

The Benefits and Pitfalls of Advertising on Pinterest

September 27, 2016
pinterest advertising tips

By: Drew Wilkinson The visual discovery and ‘bookmarking’ platform Pinterest hit 100 million monthly active users back in 2015, the same year that it began selling ads, or “promoted pins” on the site. Since then Pinterest has been working consistently to improve the ad platform (necessary in a competitive and evolving space) and look set…

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Social Media Image Size Guide

February 23, 2016
iphones with social media platform icons

Social media platforms are continuously changing their recommended optimal image sizes. If you’re trying to optimize your social media presence, its necessary to use images of the highest quality and the best fit for each social media channel. Your social media profile should display top-notch images to best represent your business or brand. High definition screens such as smartphones require larger images so…

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How-To Collect And Leverage User-Generated Content For Marketing

July 16, 2015
UGC Hands taking photo apple cake with smartphone

User-generated content (UGC) is everywhere and can be an effective marketing tactic to increase engagement. Brands have begun to realize how beneficial it can be to tell their story using original images, videos and testimonials shared by real customers. It’s a fresh approach to generate buzz and demonstrate the brand’s community participation. Where can you source UGC? The best way to source UGC…

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Three Pinterest Marketing Tips For Promoting Products

June 16, 2015
Pinterest Tips

It’s no secret that Pinterest can be a successful tactic in a social media marketing strategy. Especially for eCommerce businesses, Pinterest’s traffic driving capabilities are not to be ignored. Pinterest is projected to have 47 million monthly active users in the U.S. by the end of 2015 and to hit 50 million in 2016. Although…

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Social Media News Top Stories Featuring Twitter, Facebook, Pinterest

June 13, 2015
Social Media News Recap

The week in social media news hand-curated by your friends at Fandom Marketing. Twitter announced its plan to remove the 140-character limit on its direct messaging feature and Pinterest reveals its plan for adding a “buy button”. Learn about Facebook’s newly introduced version Facebook Lite and Facebook’s decision to begin supporting animated GIFs. Find out why you’ll soon start…

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Top 10 Social Media News Stories this Week 5/22/2015

May 22, 2015
Social Media News Round-up

The week in social media news hand-curated by your friends at Fandom Marketing. President Obama officially joined Twitter. Google and Twitter teamed up to allow tweets to surface directly within search results. Learn how using social media can affect your financial future and discover what kinds of apps the kids of the future will be into.…

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Three Ways To Educate Customers About Products With Social Media

May 19, 2015
Businessman Brainstorming About Social Media

Social media offers an amazing platform for customers to engage with brands. When it comes to driving conversion, it often acts in a co-starring role to last click attribution. One supporting act that social media performs to a T is customer education. From building awareness, to differentiating a product and teaching customers how to use…

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Top 10 Social Media News Stories this Week 5/8/2015

May 11, 2015
Social Media News Round-up

The week in social media news hand-curated by your friends at Fandom Marketing. Snapchat made it easier to find and follow users and Instagram added three new filters. IBM announced its marketing partnership with Facebook and Meerkat is now allowing users to watch some live streams without Twitter. Learn about Twitter’s new approach to advertising…

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Over 70 Mind-Blowing Social Media Stats

April 28, 2015
Social Media Measurement Analytics Stick Man Illustration

Ever wonder how teens are really using social media? Or, if B2B marketers are using it at all? Do you know the average cost per user companies are spending in social advertising? We’ve answered these questions and more in Social Media By The Numbers. We’ve scoured the internet to source the most credible data through…

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Top 10 Social Media News Stories this Week 4/3/2015

April 3, 2015
Social Media News Round-up

The week in social media news hand-curated by your friends at Fandom Marketing. Find out which celebs are already using Twitter’s brand new video app called Periscope. Discover how Facebook is making it easier for you to find events you’d be interested in. Learn about Pinterest’s new save button for the internet and Twitter’s new free…

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