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How-To Collect And Leverage User-Generated Content For Marketing

July 16, 2015
UGC Hands taking photo apple cake with smartphone

User-generated content (UGC) is everywhere and can be an effective marketing tactic to increase engagement. Brands have begun to realize how beneficial it can be to tell their story using original images, videos and testimonials shared by real customers. It’s a fresh approach to generate buzz and demonstrate the brand’s community participation. Where can you source UGC? The best way to source UGC…

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Three Pinterest Marketing Tips For Promoting Products

June 16, 2015
Pinterest Tips

It’s no secret that Pinterest can be a successful tactic in a social media marketing strategy. Especially for eCommerce businesses, Pinterest’s traffic driving capabilities are not to be ignored. Pinterest is projected to have 47 million monthly active users in the U.S. by the end of 2015 and to hit 50 million in 2016. Although…

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Social Media News Top Stories Featuring Twitter, Facebook, Pinterest

June 13, 2015
Social Media News Recap

The week in social media news hand-curated by your friends at Fandom Marketing. Twitter announced its plan to remove the 140-character limit on its direct messaging feature and Pinterest reveals its plan for adding a “buy button”. Learn about Facebook’s newly introduced version Facebook Lite and Facebook’s decision to begin supporting animated GIFs. Find out why you’ll soon start…

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Top 10 Social Media News Stories this Week 5/22/2015

May 22, 2015
Social Media News Round-up

The week in social media news hand-curated by your friends at Fandom Marketing. President Obama officially joined Twitter. Google and Twitter teamed up to allow tweets to surface directly within search results. Learn how using social media can affect your financial future and discover what kinds of apps the kids of the future will be into.…

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Three Ways To Educate Customers About Products With Social Media

May 19, 2015
Businessman Brainstorming About Social Media

Social media offers an amazing platform for customers to engage with brands. When it comes to driving conversion, it often acts in a co-starring role to last click attribution. One supporting act that social media performs to a T is customer education. From building awareness, to differentiating a product and teaching customers how to use…

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Top 10 Social Media News Stories this Week 5/8/2015

May 11, 2015
Social Media News Round-up

The week in social media news hand-curated by your friends at Fandom Marketing. Snapchat made it easier to find and follow users and Instagram added three new filters. IBM announced its marketing partnership with Facebook and Meerkat is now allowing users to watch some live streams without Twitter. Learn about Twitter’s new approach to advertising…

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Over 70 Mind-Blowing Social Media Stats

April 28, 2015
Social Media Measurement Analytics Stick Man Illustration

Ever wonder how teens are really using social media? Or, if B2B marketers are using it at all? Do you know the average cost per user companies are spending in social advertising? We’ve answered these questions and more in Social Media By The Numbers. We’ve scoured the internet to source the most credible data through…

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Top 10 Social Media News Stories this Week 4/3/2015

April 3, 2015
Social Media News Round-up

The week in social media news hand-curated by your friends at Fandom Marketing. Find out which celebs are already using Twitter’s brand new video app called Periscope. Discover how Facebook is making it easier for you to find events you’d be interested in. Learn about Pinterest’s new save button for the internet and Twitter’s new free…

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Top 10 Social Media News Stories this Week 2/13/2015

February 13, 2015
Social Media News Recap

The week in social media news hand-curated by your friends at Fandom Marketing. An Instagram bug is causing celebrity’s posts to appear pinned to the top of feeds. Facebook is giving advertisers a new tool and Pinterest may roll out a new “buy” button. Learn about Pinterest’s new app pins and how Facebook is now allowing…

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Top 10 Social Media News Stories this Week 1/30/2015

January 30, 2015
Social Media News Round-up

The week in social media news hand-curated by your friends at Fandom Marketing. Facebook launched Place Tips, which offers information and recommendations about places in the real world. Twitter rolled out two of its new features and Pinterest is now testing ads in your home feed. Find out if Super Bowl Fans care what brands have to…

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