Browsing Tag

facebook

How-To Collect And Leverage User-Generated Content For Marketing

July 16, 2015
UGC Hands taking photo apple cake with smartphone

User-generated content (UGC) is everywhere and can be an effective marketing tactic to increase engagement. Brands have begun to realize how beneficial it can be to tell their story using original images, videos and testimonials shared by real customers. It’s a fresh approach to generate buzz and demonstrate the brand’s community participation. Where can you source UGC? The best way to source UGC…

Continue Reading...

Share

Social Media News Top Stories Featuring Twitter, Facebook, Youtube

July 15, 2015
Social Media News Recap

The week in social media news hand-curated by your friends at Fandom Marketing. Facebook is currently testing a shopping experience as well as floating videos on the homepage. Twitter is rolling out a new data dashboard to help you monitor and manage your account. Learn why millennial binge-viewers are ditching video content and discover which family member…

Continue Reading...

Share

Social Media News Top Stories Featuring Facebook, Twitter, Snapchat

July 6, 2015
Social Media News Recap

The week in social media news hand-curated by your friends at Fandom Marketing. Facebook is rolling out a way to sign up for Messenger without a Facebook account. Snapchat released an update with several new product features including tap to view and nearby friends tool. Learn about the disappointment that was caused by Facebook’s newly released…

Continue Reading...

Share

Social Media News Top Stories Featuring Twitter, Facebook, Pinterest

June 13, 2015
Social Media News Recap

The week in social media news hand-curated by your friends at Fandom Marketing. Twitter announced its plan to remove the 140-character limit on its direct messaging feature and Pinterest reveals its plan for adding a “buy button”. Learn about Facebook’s newly introduced version Facebook Lite and Facebook’s decision to begin supporting animated GIFs. Find out why you’ll soon start…

Continue Reading...

Share

Top 10 Social Media News Stories this Week 5/29/2015

May 30, 2015
Social Media News Round-up

The week in social media news hand-curated by your friends at Fandom Marketing. Google Photos now offers users unlimited storage and Facebook launched a new security tool. Facebook also enabled GIF support and now allows users to pay one another inside Facebook group chats. Learn what teens are doing nowadays in an attempt to summon demons and discover…

Continue Reading...

Share

Top 10 Social Media News Stories this Week 5/22/2015

May 22, 2015
Social Media News Round-up

The week in social media news hand-curated by your friends at Fandom Marketing. President Obama officially joined Twitter. Google and Twitter teamed up to allow tweets to surface directly within search results. Learn how using social media can affect your financial future and discover what kinds of apps the kids of the future will be into.…

Continue Reading...

Share

Three Ways To Educate Customers About Products With Social Media

May 19, 2015
Businessman Brainstorming About Social Media

Social media offers an amazing platform for customers to engage with brands. When it comes to driving conversion, it often acts in a co-starring role to last click attribution. One supporting act that social media performs to a T is customer education. From building awareness, to differentiating a product and teaching customers how to use…

Continue Reading...

Share

Top 10 Social Media News Stories this Week 5/8/2015

May 11, 2015
Social Media News Round-up

The week in social media news hand-curated by your friends at Fandom Marketing. Snapchat made it easier to find and follow users and Instagram added three new filters. IBM announced its marketing partnership with Facebook and Meerkat is now allowing users to watch some live streams without Twitter. Learn about Twitter’s new approach to advertising…

Continue Reading...

Share

Why Your Facebook CTR Isn’t What You Think

May 5, 2015
Woman showing a happy emoticon in front of face against a blue background

Are you being misled by Facebook’s ad performance? If you are advertising to drive website traffic chances are it’s true. The click stats provided in Facebook reports do not 100% reflect traffic driven to your website. The way clicks are tracked creates an overinflated view of ad performance. Learn why this happens and how you can run more accurate…

Continue Reading...

Share

Over 70 Mind-Blowing Social Media Stats

April 28, 2015
Social Media Measurement Analytics Stick Man Illustration

Ever wonder how teens are really using social media? Or, if B2B marketers are using it at all? Do you know the average cost per user companies are spending in social advertising? We’ve answered these questions and more in Social Media By The Numbers. We’ve scoured the internet to source the most credible data through…

Continue Reading...

Share