Browsing Tag

brands

Use Holidays and Pop Culture to Create a Social Media Campaign

February 8, 2016
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By: Amanda Nelson The holidays have come and gone, summer is months away. Punxsutawney Phil proclaimed that spring will be early, but there are still more holidays and pop culture events ahead. In February we have Valentine’s Day, President’s Day, Super Bowl L, GRAMMY Awards, and Black History Month. These are all prime opportunities for…

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Brand Twitter Wars: Who Owns All-Day Breakfast?

October 26, 2015
McDonalds All-Day Breakfast Brand Wars Image

On Tuesday, October 6th, McDonalds launched their All-Day Breakfast Menu across the nation. All-day breakfast was the number one request McDonalds heard from their customers and they’re excited for their customers’ dreams to finally become a reality. However, all-day breakfast isn’t a new thing for many fast-food restaurants and they have something to say about…

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Five Instagram Marketing Campaigns We Can All Learn From

March 24, 2015
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By: Anna Lea Crowe Yes, Instagram is primarily a place where users share their foodie pics and visually brag about their latest vacation or new artsy purchase. However, it’s these exact uses of Instagram that make it the perfect platform for brands who provide the types of goods and services that Instagrammers naturally love to share. Beyond…

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What 5 Brands Have Taught us About Marketing to Moms

May 5, 2014

Mom. The word ignites passionate feelings for most, whether you think of your role as a mother, or of the woman who plays that important role in your life. Brands are passionate about moms too. They understand how powerful they are in driving purchasing decisions and shaping buying habits for their children. Marketing to moms…

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How-to Implement a Successful Social Media Campaign

April 1, 2014
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By: Jessica Oaks It used to be an epic battle to convince business executives of social media’s importance. However, in the past few years, marketing trends have shifted, and the savviest companies have discovered they must have a robust social media presence in order to stay in touch with consumers. The most successful companies say…

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Customer Appreciation Ideas From Five Brands Who Nailed It

February 10, 2014
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Valentine’s Day is right around the corner, and if you haven’t started thinking about ways to show your fans the love this year, now is a great time to start. Customer appreciation ideas should be flowing all year long, but February and Valentine’s Day offer an added opportunity to show fans you’re listening, you appreciate…

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7 Ways to Be Authentic Without Being Boring

November 5, 2013
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Be authentic. Be yourself. Be transparent. Be honest. We’ve heard it time and time again. There is no denying that authenticity in social media is valued across the board. The phrase, “build it and they will come,” doesn’t hold much presidency today; because even the greatest ideas need a good marketing plan, especially now that…

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