social marketing blog for brands and professionals
How Whole Foods Market Uses Social Customer Service to Deliver Value
The saying goes that Whole Foods Market isn’t just a grocery store, but a lifestyle. And Nikki Newman knows exactly what it means and just how important it is to tap into that lifestyle via social and...
- Posted 18 hours ago
7 Ways to Kick Up Your Social Marketing Strategy During the World Cup
Unless you actually live under a rock, you simply can’t escape the World Cup. According to Media Bistro, 3.6 billion people are expected to watch the global sporting event this year— around half of the world. As...
- Posted 2 weeks ago
What 5 Brands Have Taught us About Marketing to Moms
Mom. The word ignites passionate feelings for most, whether you think of your role as a mother, or of the woman who plays that important role in your life. Brands are passionate about moms too. They understand...
- Posted 3 months ago
How-to Implement a Successful Social Media Campaign
By: Jessica Oaks It used to be an epic battle to convince business executives of social media’s importance. However, in the past few years, marketing trends have shifted, and the savviest companies have discovered they must have...
- Posted 4 months ago
Customer Appreciation Ideas From Five Brands Who Nailed It
Valentine’s Day is right around the corner, and if you haven’t started thinking about ways to show your fans the love this year, now is a great time to start. Customer appreciation ideas should be flowing all...
- Posted 5 months ago
Black Friday Holiday Promotions to Make the Best Online Impression
Black Friday is an annual event taking place the day after Thanksgiving here in the U.S., sparking the first day of the biggest shopping season of the year. The calendar for 2013 leaves us with eleven fewer...
- Posted 8 months ago
7 Ways to Be Authentic Without Being Boring
Be authentic. Be yourself. Be transparent. Be honest. We’ve heard it time and time again. There is no denying that authenticity in social media is valued across the board. The phrase, “build it and they will come,”...
- Posted 9 months ago
Entertaining Error Message: Bad Panda! by Flickr
We’re always on the lookout for entertaining error messages. I was so happy when I came across the one below from Flickr. I do a lot of image research, and sometimes it can be a daunting task....
- Posted 10 months ago
Supercharge Employee Engagement: 4 Tips to Building the Right Social Media Guidelines
Great customer experiences depend on engaged workers, but 70% of those workers either hate their jobs or feel completely disengaged, spelling slow motion disaster for many brands. There is a way out: empirical evidence shows that social technologies...
- Posted 11 months ago
Five Graphic Design Tips for Social Media Professionals
All social media professionals strive to create a reaction from their viewers, and one of the most powerful ways to do this is through images. Your job is to grab the attention of your fans, and you...
- Posted 11 months ago