Fandom Marketing is excited to kick off our Expert Series with Kristin Helms, Marketing Manager at the Manchester Grand Hyatt San Diego. Kristin shares what makes Manchester Grand Hyatt a true social media hotel.  Social Media is such an...

On April 30, 2013 Twitter announced that Twitter advertising is now available to all U.S. accounts. Previously it was invite only. Now using their self-service ad platform we can all promote our brands, big or small, on...

For most companies, Pinterest has moved from the question of “Should we?” to “How can we best use it?” If you’re lucky enough to have fans pinning your content, then you should have a solid plan in...

By: Andy Morales Foursquare offers brands, businesses, and blogs many opportunities to create a presence and connection with fans. Businesses with a physical presence have the opportunity to claim their foursquare venue and run a variety of...

The past year has been the “rise of the photo” with sites like Pinterest and Instagram skyrocketing in popularity. Many companies are still debating whether Instagram is a place they should be spending time. For some organizations,...

MailChimp has won us over with their cuteness. I recently came across a page that somehow disappeared according to the MailChimp error message below. And for a moment, my world stopped and I had a little laugh....

As originally posted on IZEA. Who has “mommy blogger” in their marketing plan? I raised my hand too. Connecting with the right bloggers should be in every brand’s playbook. The “mommy blogger” in particular has become the...

As social media has progressed and incorporated into how most companies run their business, there is still a lack of those who have fully embraced it not just to manage their customer service and market their product,...

Remember when the fail whale made history? Ever since I have become obsessed with funny error messages and have kept a log of them here on the blog for a few years now. They are a trivial...

Marketing messages and competition is high every holiday season, and customers have a lot of choices on where to spend their dollars. Cutting through the clutter with solid messaging and offers is crucial in building relationships and...