social marketing blog for brands and professionals

  • social media market research
    How-to Implement a Successful Social Media Campaign

    By: Jessica Oaks It used to be an epic battle to convince business executives of social media’s importance. However, in the past few years, marketing trends have shifted, and the savviest companies have discovered they must have...

    • Posted 2 weeks ago
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  • customer appreciation heart
    Customer Appreciation Ideas From Five Brands Who Nailed It

    Valentine’s Day is right around the corner, and if you haven’t started thinking about ways to show your fans the love this year, now is a great time to start. Customer appreciation ideas should be flowing all...

    • Posted 2 months ago
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  • christmas present_featured420x470
    Black Friday Holiday Promotions to Make the Best Online Impression

    Black Friday is an annual event taking place the day after Thanksgiving here in the U.S., sparking the first day of the biggest shopping season of the year. The calendar for 2013 leaves us with eleven fewer...

    • Posted 5 months ago
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  • Selfy 420x470
    7 Ways to Be Authentic Without Being Boring

    Be authentic. Be yourself. Be transparent. Be honest. We’ve heard it time and time again. There is no denying that authenticity in social media is valued across the board. The phrase, “build it and they will come,”...

    • Posted 5 months ago
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  • entertaining error message featured photo bwf
    Entertaining Error Message: Bad Panda! by Flickr

    We’re always on the lookout for entertaining error messages. I was so happy when I came across the one below from Flickr. I do a lot of image research, and sometimes it can be a daunting task....

    • Posted 6 months ago
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  • jacques pavlenyi
    Supercharge Employee Engagement: 4 Tips to Building the Right Social Media Guidelines

    Great customer experiences depend on engaged workers, but 70% of those workers either hate their jobs or feel completely disengaged, spelling slow motion disaster for many brands. There is a way out: empirical evidence shows that social technologies...

    • Posted 8 months ago
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  • graphic-design
    Five Graphic Design Tips for Social Media Professionals

    All social media professionals strive to create a reaction from their viewers, and one of the most powerful ways to do this is through images. Your job is to grab the attention of your fans, and you...

    • Posted 8 months ago
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  • 3 Hot Summer Social Media Campaigns

    Summer is really heating up, and so are the brands that are producing some of this season’s hot social media campaigns, leaving us no choice but to engage and share. Because they’re just that good! Summertime is...

    • Posted 9 months ago
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  • Peggy Gartin
    4 Social Media “Rules” Brands Should Break

    There are many rules in the world of social media. And Fandom Marketing is pleased to have expert Peggy Gartin, social media marketer at Rovi Corporation share four rules that are just meant to be broken. Every...

    • Posted 10 months ago
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  • Kristin Helms_Marketing Expert
    How Manchester Grand Hyatt San Diego Uses Social Media to Connect with Guests

    Fandom Marketing is excited to kick off our Expert Series with Kristin Helms, Marketing Manager at the Manchester Grand Hyatt San Diego. Kristin shares what makes Manchester Grand Hyatt a true social media hotel.  Social Media is such an...

    • Posted 11 months ago
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