Browsing Tag

advertising

Why Your Facebook CTR Isn’t What You Think

May 5, 2015
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Are you being misled by Facebook’s ad performance? If you are advertising to drive website traffic chances are it’s true. The click stats provided in Facebook reports do not 100% reflect traffic driven to your website. The way clicks are tracked creates an overinflated view of ad performance. Learn why this happens and how you can run more accurate…

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The Week in Social Media News 12/12/2014 Marketers Roundup

December 13, 2014
social media news sketch 2015 BWF featured photo

The week in social media news hand-curated by your friends at Fandom Marketing. Many changes are coming to Facebook including a call-to-action button to Pages, new interests targeting on posts, enhanced search features and Insights. Instagram’s growth is making headlines and leaving other social networks in the dust. The FTC rules that employees must disclose…

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Optimize Facebook Ads To Reach Niche Targets

June 24, 2014
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So many marketers throw countless amounts of cash into advertising on Facebook without truly understanding the goal of their ad, leaving them with less-than-stellar results. The key to Facebook ad optimization is to continually check in on your campaign and make minor adjustments to ensure you’re getting the reach you want from start to finish.…

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The Week in Social Media News 5/29/2014 – Keeping Marketers Current

June 1, 2014
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The week in social media news curated by your friends at Fandom Marketing. Whisper targets adults, Facebook’s privacy updates, Maya Angelou’s Twitter leaves behind her best poem, what Scott Monty’s departure means to Ford, and new social media stats you don’t want to miss. Whisper Redesigns App to Reach Older Audience May 19, 2014 Until…

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Now Anyone Can Advertise on Twitter, Here’s a Crash Course

May 16, 2013
Twitter for Business

On April 30, 2013 Twitter announced that Twitter advertising is now available to all U.S. accounts. Previously it was invite only. Now using their self-service ad platform we can all promote our brands, big or small, on Twitter. Advertising on social networks is structured in some ways like PPC (the Google search advertising format many…

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Five Ways To Get Consumers Talking Positively About Your Brand

January 16, 2013

Both online and off, companies are doing everything they can to get their customers talking about them. Successful companies don’t set out for positive word of mouth; instead they look for feedback, great content and ways to evoke their brand in a unique way. Here are five proven strategies on how to get customer feedback…

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Top 10 Strategies to Include in Your 2013 Social Media Plan

January 3, 2013

10. Blog regularly Most of us have a blog at this stage, and if you don’t you’re missing out on opportunities to feed your audience and Google freshly squeezed content. The challenge with blogging is keeping up with it. Make a resolution in 2013 to put your blog on a schedule and post regularly. When…

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Twitter Advertising Tips for Small Businesses

October 10, 2012
Twitter for Business

Twitter Advertising for Small Businesses is now being rolled out. It’s really a great opportunity for small businesses to build an audience on a budget. This post uses Minglestream’s advertising efforts as an example of the possibilities. Twitter advertising can be good if your social media objectives are to build more awareness or simply gain…

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