On April 30, 2013 Twitter announced that Twitter advertising is now available to all U.S. accounts. Previously it was invite only. Now using their self-service ad platform we can all promote our brands, big or small, on...

Both online and off, companies are doing everything they can to get their customers talking about them. Successful companies don’t set out for positive word of mouth; instead they look for feedback, great content and ways to...

10. Blog regularly Most of us have a blog at this stage, and if you don’t you’re missing out on opportunities to feed your audience and Google freshly squeezed content. The challenge with blogging is keeping up...

Twitter Advertising for Small Businesses is now being rolled out. It’s really a great opportunity for small businesses to build an audience on a budget. This post uses Minglestream’s advertising efforts as an example of the possibilities....

Every year we marketers are looking ahead to the future asking “what’s next?” It’s our job; we’re the innovators, the navigators, the creative and often the only people looking ahead in the organization. Sometimes what’s next is...

Late last month Google opened the floodgates to the media, and to a limited number in the public for beta use, its social driven technology Google+. I’m sure you’ve heard… With all the buzz flying around you...

  Spirit Airlines, whose IPO debuted in March of this year, is a brand to keep an eye on. Not for their stock trend but for their edgy marketing tactics. Spirit launched a “Weiner Sale” promoting $9...

I spoke at Social Media Camp at the Sony headquarters over the weekend providing a ton of information on social media promotional campaign planning. You can view the presentation on Slideshare here. Sometimes you can walk out...

#1 Talk about them, not your product. It’s a funny phenomenon that social networking has brought to light. I’m convinced it’s always been this way if you can picture a used car salesman talking and talking while...