social marketing blog for brands and professionals

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    How-to Optimize Facebook Ads to Expand Reach in Highly Targeted Markets

    So many marketers throw countless amounts of cash into advertising on Facebook without truly understanding the goal of their ad, leaving them with less-than-stellar results. The key to Facebook ad optimization is to continually check in on...

    • Posted 2 months ago
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  • social media news bwf photo 3
    The Week in Social Media News 5/29/2014 – Keeping Marketers Current

    The week in social media news curated by your friends at Fandom Marketing. Whisper targets adults, Facebook’s privacy updates, Maya Angelou’s Twitter leaves behind her best poem, what Scott Monty’s departure means to Ford, and new social...

    • Posted 3 months ago
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    The Week in Social Media News – Here’s Your Top Stories 02/07/2014

    The week in social media news curated by your friends at Fandom Marketing. Facebook Page managers will see names of admins who made posts and comments starting February 20 February 7, 2014 Facebook today posted a message...

    • Posted 7 months ago
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  • Twitter for Business
    Now Anyone Can Advertise on Twitter, Here’s a Crash Course

    On April 30, 2013 Twitter announced that Twitter advertising is now available to all U.S. accounts. Previously it was invite only. Now using their self-service ad platform we can all promote our brands, big or small, on...

    • Posted 1 year ago
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  • community-management
    5 Positive Ways Brands Can Get Consumers Talking

    Both online and off, companies are doing everything they can to get their customers talking about them. Successful companies don’t set out for positive word of mouth; instead they look for feedback, great content and ways to...

    • Posted 2 years ago
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  • strategic planning
    Top 10 Strategies to Include in Your 2013 Social Media Plan

    10. Blog regularly Most of us have a blog at this stage, and if you don’t you’re missing out on opportunities to feed your audience and Google freshly squeezed content. The challenge with blogging is keeping up...

    • Posted 2 years ago
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  • Twitter for Business
    Twitter Advertising Tips for Small Businesses

    Twitter Advertising for Small Businesses is now being rolled out. It’s really a great opportunity for small businesses to build an audience on a budget. This post uses Minglestream’s advertising efforts as an example of the possibilities....

    • Posted 2 years ago
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  • content-marketing
    Why Content Marketing is Important to Your Business

    Every year we marketers are looking ahead to the future asking “what’s next?” It’s our job; we’re the innovators, the navigators, the creative and often the only people looking ahead in the organization. Sometimes what’s next is...

    • Posted 2 years ago
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  • Google+ for business
    How Google+ Will Impact Your Business

    Late last month Google opened the floodgates to the media, and to a limited number in the public for beta use, its social driven technology Google+. I’m sure you’ve heard… With all the buzz flying around you...

    • Posted 3 years ago
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  • spirit weiner sale expansion
    Airline Launches “Weiner Sale” Following Weinergate Scandal

      Spirit Airlines, whose IPO debuted in March of this year, is a brand to keep an eye on. Not for their stock trend but for their edgy marketing tactics. Spirit launched a “Weiner Sale” promoting $9...

    • Posted 3 years ago
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