social marketing blog for brands and professionals
Social Marketing Strategy
Eleven Tools for Performing Market Research Using Social Media
By: Willie Pena Social media market research can provide reliable insight for marketers on the verge of a new product launch or anticipating how a new line will perform. These casual enclaves of online customers and critics...
- Posted 1 week ago
Black Friday Holiday Promotions to Make the Best Online Impression
Black Friday is an annual event taking place the day after Thanksgiving here in the U.S., sparking the first day of the biggest shopping season of the year. The calendar for 2013 leaves us with eleven fewer...
- Posted 4 weeks ago
7 Ways to Be Authentic Without Being Boring
Be authentic. Be yourself. Be transparent. Be honest. We’ve heard it time and time again. There is no denying that authenticity in social media is valued across the board. The phrase, “build it and they will come,”...
- Posted 1 month ago
How-to Use Klout: The Ultimate Social Measurement Tool
By: Susan Gilbert What if you could showcase your expertise in a tangible way, would you want to? Would you like to stand out from the sea of competitors on the Internet and social sphere? Would you...
- Posted 1 month ago
How Engaged Employees Build Engaged Customers
Article first published as Engaged Employees Build Engaged Customers – How Does Addvocate Help You Engage? on Technorati. Engaged employees are one of an organization’s biggest assets. Great brands such as Southwest Airlines, Apple, and IBM have...
- Posted 2 months ago
6 Simple Ways to Socialize Your Holiday Campaigns
Look, the holidays are creeping up on us fast. Is your marketing ready? Whether or not you have a promotion in the works you’ll want to make it social. In case you need a refresh on why,...
- Posted 3 months ago
Five Graphic Design Tips for Social Media Professionals
All social media professionals strive to create a reaction from their viewers, and one of the most powerful ways to do this is through images. Your job is to grab the attention of your fans, and you...
- Posted 4 months ago
Can Snapchat Marketing Benefit Your Brand?
Snapchat has made its way from a controversial sexting social media app popular among teens to a useful marketing tool for brands in less than two years. Do they have Taco Bell to thank for the turnaround?...
- Posted 5 months ago
How-to Create Successful Viral Videos People Want to Watch
Viral videos. Every company wants to create one, yet few know how. Most marketers have at one time participated in a meeting where the directive is to create a viral video for the latest and greatest product....
- Posted 6 months ago
Four Ways Brands Can Take Advantage of Pinterest
For most companies, Pinterest has moved from the question of “Should we?” to “How can we best use it?” If you’re lucky enough to have fans pinning your content, then you should have a solid plan in...
- Posted 7 months ago