social marketing blog for brands and professionals

Social Marketing Strategy

  • Pinteresting
    How-to use Pinterest for eCommerce

    It’s no secret that Pinterest is a popular social network across the board. According to a study in July 2013 by Semiocast, Pinterest has 70 million registered users. Women and men alike can’t get enough of the...

    • Posted 2 weeks ago
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  • social media market research
    How-to Implement a Successful Social Media Campaign

    By: Jessica Oaks It used to be an epic battle to convince business executives of social media’s importance. However, in the past few years, marketing trends have shifted, and the savviest companies have discovered they must have...

    • Posted 3 weeks ago
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  • local seo
    How-to Use YouTube to Improve Local SEO

    Any mention of SEO, and you probably get an image of pandas and penguins and hummingbirds in your mind. That’s quite understandable, especially since Google is still the world’s largest search engine and most of your search...

    • Posted 1 month ago
    • 1
  • open door clouds
    What’s Next for Social Media in 2014?

    Now that the New Year is well underway, it’s helpful for companies looking to engage in social marketing to have a look at last year’s trends. Looking at what’s next for social media in 2014, last year...

    • Posted 2 months ago
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  • teens and social media
    So What’s the Deal With Teens and Social Media?

    The trends with teenagers and social media are an important topic with marketers. Teens are a fast-moving demographic whose tastes and behaviors change with the fads. This makes marketing to teenagers a bit perplexing. Just when you...

    • Posted 2 months ago
    • 2
  • social media market research
    Eleven Tools for Performing Market Research Using Social Media

    By: Willie Pena Social media market research can provide reliable insight for marketers on the verge of a new product launch or anticipating how a new line will perform. These casual enclaves of online customers and critics...

    • Posted 5 months ago
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  • christmas present_featured420x470
    Black Friday Holiday Promotions to Make the Best Online Impression

    Black Friday is an annual event taking place the day after Thanksgiving here in the U.S., sparking the first day of the biggest shopping season of the year. The calendar for 2013 leaves us with eleven fewer...

    • Posted 5 months ago
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  • Selfy 420x470
    7 Ways to Be Authentic Without Being Boring

    Be authentic. Be yourself. Be transparent. Be honest. We’ve heard it time and time again. There is no denying that authenticity in social media is valued across the board. The phrase, “build it and they will come,”...

    • Posted 6 months ago
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  • influence map
    How-to Use Klout: The Ultimate Social Measurement Tool

    By: Susan Gilbert What if you could showcase your expertise in a tangible way, would you want to? Would you like to stand out from the sea of competitors on the Internet and social sphere? Would you...

    • Posted 6 months ago
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  • engaged employees advocates bwf featured
    How Engaged Employees Build Engaged Customers

    Article first published as Engaged Employees Build Engaged Customers – How Does Addvocate Help You Engage? on Technorati. Engaged employees are one of an organization’s biggest assets. Great brands such as Southwest Airlines, Apple, and IBM have...

    • Posted 6 months ago
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