social marketing blog for brands and professionals

Social Marketing Strategy

  • social media notebook BWF featured
    Three Ways to Educate Customers About Products Using Social Media

    Social media offers an amazing platform for customers to engage with brands. When it comes to driving conversion, it often acts in a co-starring role to last click attribution. One supporting act that social media performs to...

    • Posted 4 days ago
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  • blue woman smiley face featured photo
    Are You Being Misled by Facebook Advertising?

    Are you being misled by Facebook ad performance? If you are advertising to drive website traffic chances are it’s true. The click stats provided in Facebook reports do not 100% reflect traffic driven to your website. The way...

    • Posted 3 weeks ago
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  • young people on devices
    Over 70 Mind-Blowing Social Media Stats

    Ever wonder how teens are really using social media? Or, if B2B marketers are using it at all? Do you know the average cost per user companies are spending in social advertising? We’ve answered these questions and...

    • Posted 4 weeks ago
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  • social media strategy woman white board bwf featured
    Creating a Balanced Social Media Content Strategy

    The path to a balanced social media strategy may not a straight road. Since its inception, social media was an organic channel with users holding the microphone. “Listen to your customers. Customers define the brand.” Is the...

    • Posted 1 month ago
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  • target marketing advertising featured image 420 x 470
    Improve Your Social Media Advertising With These Little Known Tricks

    Social media advertising is a must for a successful marketing mix. Here’s what to keep in mind and how to make sense of the different targeting options available. Let’s face it, the days of organic social media are dead. The...

    • Posted 4 months ago
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  • BWF featured photo Like thumbs up
    One Dozen Social Media Tactics You Should Start in 2015

    Earlier this month I wrote about social media tactics marketers must stop in 2015. To balance the conversation, I’m going to tell you about the things marketers should start doing next year. A list of business focused action items for...

    • Posted 5 months ago
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  • BWF featured photo thumbs down
    One Dozen Social Media Tactics Marketers Must Stop in 2015

    We’ve come a long way social media. Now that the experiment is over, let’s take a look at one dozen things marketers need to stop in 2015.  We’ve learned a lot since 2007 when marketers recognized social media...

    • Posted 6 months ago
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  • social media branding bwf featured photo
    The Do’s and Don’ts of Branding for Social Media

    Branding often ignores how design will perform in social media. These best practices will help your brand look great in the social feed. Branding is a process. It takes into account so many things, from product features to...

    • Posted 6 months ago
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  • bubble-of-communication
    Find Your Audience Using This Simple Social Media Audit

    Starting out any social media campaign without understanding which social networks your audience is using is like throwing darts at the wall with no target. You can spend a lot of time creating content for every single...

    • Posted 6 months ago
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  • BWF Blog Image_Facebook app
    Is Facebook Really Failing Marketers?

    By: Duff Anderson A recent article in the Economist raised questions about the growth potential of Facebook and its ability to generate traditional advertising revenue. It turns out Facebook may be lacking the lustre it promised for marketers....

    • Posted 7 months ago
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