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Social Marketing Strategy

Seven Ways To Integrate Social Media Into A Website

July 27, 2015
Social sharing tips.

Social media is most successful when it’s integrated. Our new how-to guide is all about turning your website into a social media destination. From the best placement and tools for sharing buttons, to making sure the right photo shows up on Facebook links. Adding these social media features to your website can capture followers and…

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How-To Collect And Leverage User-Generated Content For Marketing

July 16, 2015
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User-generated content (UGC) is everywhere and can be an effective marketing tactic to increase engagement. Brands have begun to realize how beneficial it can be to tell their story using original images, videos and testimonials shared by real customers. It’s a fresh approach to generate buzz and demonstrate the brand’s community participation. Where can you source UGC? The best way to source UGC…

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Three Ways To Educate Customers About Products With Social Media

May 19, 2015
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Social media offers an amazing platform for customers to engage with brands. When it comes to driving conversion, it often acts in a co-starring role to last click attribution. One supporting act that social media performs to a T is customer education. From building awareness, to differentiating a product and teaching customers how to use…

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Over 70 Mind-Blowing Social Media Stats

April 28, 2015
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Ever wonder how teens are really using social media? Or, if B2B marketers are using it at all? Do you know the average cost per user companies are spending in social advertising? We’ve answered these questions and more in Social Media By The Numbers. We’ve scoured the internet to source the most credible data through…

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How-To Create A Balanced Social Media Content Strategy

April 14, 2015
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The path to a balanced social media strategy may not a straight road. Since its inception, social media was an organic channel with users holding the microphone. “Listen to your customers. Customers define the brand.” Is the echo of advice to brands from well-intentioned social media consultants. The problem with this is that it implies…

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Tricks For Improving Reach With Social Media Advertising

January 29, 2015
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Social media advertising is a must for a successful marketing mix. Here’s what to keep in mind and how to make sense of the different targeting options available. Let’s face it, the days of organic social media are dead. The sandbox has been dirtied by the mass market creating more noise than any one feed can handle and…

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One Dozen Social Media Tactics You Should Start in 2015

December 23, 2014
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Earlier this month I wrote about social media tactics marketers must stop in 2015. To balance the conversation, I’m going to tell you about the things marketers should start doing next year. A list of business focused action items for success. Here we go! 1. Use Social Media Alongside Event Marketing Conversations online are amplified by real world events.…

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One Dozen Social Media Tactics Marketers Must Stop in 2015

December 3, 2014
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We’ve come a long way social media. Now that the experiment is over, let’s take a look at one dozen things marketers need to stop in 2015.  We’ve learned a lot since 2007 when marketers recognized social media as the next frontier. You’ve proven to be explorers, bravely Tweeting where no brand has gone before. We’ve…

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The Do’s And Don’ts Of Social Media Branding

November 25, 2014
social media branding bwf featured photo

Branding often ignores how design will perform in social media. These best practices will help your brand look great in the social feed. Branding is a process. It takes into account so many things, from product features to company culture. There’s much thought put into the esthetic. Making a first impression. The color palette. That hard…

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Find Your Audience Using This Simple Social Media Audit

November 18, 2014
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Starting out any social media campaign without understanding which social networks your audience is using is like throwing darts at the wall with no target. You can spend a lot of time creating content for every single network hoping your messages resonate, or do the groundwork beforehand to ensure you are reaching those who will…

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