social marketing blog for brands and professionals

Social Marketing Strategy

  • bubble-of-communication
    Find Your Audience Using This Simple Social Media Audit

    Starting out any social media campaign without understanding which social networks your audience is using is like throwing darts at the wall with no target. You can spend a lot of time creating content for every single...

    • Posted 6 days ago
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  • BWF Blog Image_Facebook app
    Is Facebook Really Failing Marketers?

    By: Duff Anderson A recent article in the Economist raised questions about the growth potential of Facebook and its ability to generate traditional advertising revenue. It turns out Facebook may be lacking the lustre it promised for marketers....

    • Posted 4 weeks ago
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  • BWF featured photo Social Media Brand Voice
    Finding a Brand Voice for Social Media

    Companies spend a lot of time developing and creating a strong and unique voice for their brand; a voice that can be carried across all touch points that fans experience. Social media is no different, and should...

    • Posted 1 month ago
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  • BWF featured photo hashtag science infographic
    Learn How to Use Hashtags with the Hashtag Science Infographic

    Learn how to use hashtags with hashtag science and join the #hashtagscience conversation on Twitter. Hashtags are simple to use yet, it takes some thought to use them well. They can add value to communications or detract from the...

    • Posted 3 months ago
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  • social media promotion project management
    Social Media Promotion 4-Step Project Management Lifecycle

    Sweepstakes, contests, and giveaways are nothing new in the business world; to be sure, promotions are common tools in any marketer’s repertoire. As new technologies develop, so do marketers adapt and implement novel approaches to reach customers....

    • Posted 4 months ago
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  • Summer Marketing Ideas
    8 Summer Marketing Ideas for Staying Top of Mind with Customers

    Summertime… While fun for everyone, it also means long days outside, shortened workdays, more vacations and thus less eyes on your well-thought-out content and marketing plans. How can brands stay on top of that dip in eyeballs...

    • Posted 4 months ago
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  • World Cup
    7 Ways to Kick Up Your Social Marketing Strategy During the World Cup

    By: Ellen Barnes Unless you actually live under a rock, you simply can’t escape the World Cup. According to Media Bistro, 3.6 billion people are expected to watch the global sporting event this year— around half of...

    • Posted 5 months ago
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  • event attendees
    How-to Drive Event Attendance Using Social Media

    Social media has become an essential and invaluable tool for corporate events. If you ask me, it’s been a complete game changer to the way we look at events today. Social media for events can be used...

    • Posted 6 months ago
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  • google plus thought bubble featured photo bwf
    Should My Brand Be On Google Plus?

    Even before Vic Gundotra, head of Google’s social division that runs Google+, announced he was leaving the company back in April this question still hung in the minds of many brands and marketers, “Should I be on Google+?”...

    • Posted 6 months ago
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  • Marketing to Mom
    What 5 Brands Have Taught us About Marketing to Moms

    Mom. The word ignites passionate feelings for most, whether you think of your role as a mother, or of the woman who plays that important role in your life. Brands are passionate about moms too. They understand...

    • Posted 7 months ago
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