For most companies, Pinterest has moved from the question of “Should we?” to “How can we best use it?” If you’re lucky enough to have fans pinning your content, then you should have a solid plan in...

The past year has been the “rise of the photo” with sites like Pinterest and Instagram skyrocketing in popularity. Many companies are still debating whether Instagram is a place they should be spending time. For some organizations,...

As social media has progressed and incorporated into how most companies run their business, there is still a lack of those who have fully embraced it not just to manage their customer service and market their product,...

Both online and off, companies are doing everything they can to get their customers talking about them. Successful companies don’t set out for positive word of mouth; instead they look for feedback, great content and ways to...

Christmas is over. How did this year fly by so quickly? And, what are you doing reading this blog on December 26?! Don’t get me wrong, I’m happy you’re here, but the fact that you’re reading it...

Marketing messages and competition is high every holiday season, and customers have a lot of choices on where to spend their dollars. Cutting through the clutter with solid messaging and offers is crucial in building relationships and...

  Finding photos for use in online articles, blog posts and other online marketing efforts can be a source of frustration for many. Questions arise about rights, fair use and attribution. There are several resources available to...

The big question in social media is “what’s next?” These days every company has a Facebook page: the company that succeeds is one that can go beyond the normal page offerings and find ways to deliver more...

  Help employees learn how to control, manage and organize Facebook friends. As social media marketers, one of the main concerns we hear from companies is fear over what employees are posting and saying about them online....