social marketing blog for brands and professionals

  • Facebook vs Instagram for Business
    Facebook vs Instagram: Which Is Getting Higher Engagement?

    At the end of 2014, Facebook announced they were once again altering the algorithm for business pages, in an effort to deliver content to fans that is less spammy and more targeted. While many consumers welcome this...

    • Posted 3 months ago
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  • 2015 Marketing Calendar
    Plan Next Year’s Content Using this 2015 Marketing Calendar

    2014 is officially in the books, and every marketer is sighing with relief over the holiday season winding down. We can all look forward to the new year, and get excited about what’s to come in 2015....

    • Posted 5 months ago
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  • BWF featured photo Social Media Brand Voice
    Finding a Brand Voice for Social Media

    Companies spend a lot of time developing and creating a strong and unique voice for their brand; a voice that can be carried across all touch points that fans experience. Social media is no different, and should...

    • Posted 7 months ago
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  • BWF featured image_Fall Pumpkins
    One Dozen Fall Marketing Ideas To Build Your Content Calendar

    It’s that time of year again… Long hot days, vacations and summer fun is winding down and it’s time to shift your focus to fall marketing ideas and connecting with your customers around what’s important to them...

    • Posted 9 months ago
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  • Summer Marketing Ideas
    8 Summer Marketing Ideas for Staying Top of Mind with Customers

    Summertime… While fun for everyone, it also means long days outside, shortened workdays, more vacations and thus less eyes on your well-thought-out content and marketing plans. How can brands stay on top of that dip in eyeballs...

    • Posted 11 months ago
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  • Twitter for Business
    Improve Brand Visibility with the new Twitter Design

    You may have started seeing the new Facebook-like design that Twitter launched to all users in April. It’s more visually compelling, offers the opportunity to better showcase your brand, and allows for some new features you should...

    • Posted 1 year ago
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  • Marketing to Mom
    What 5 Brands Have Taught us About Marketing to Moms

    Mom. The word ignites passionate feelings for most, whether you think of your role as a mother, or of the woman who plays that important role in your life. Brands are passionate about moms too. They understand...

    • Posted 1 year ago
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  • photoshop tips 3
    Five Photoshop Skills Every Social Media Manager Must Learn

    These days social media managers are expected to do it all and have a variety of skills. Customer service? Check. Online sales? Check. SEO? For sure. And graphic design? That too. Familiarizing yourself with a few of...

    • Posted 1 year ago
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  • customer appreciation heart
    Customer Appreciation Ideas From Five Brands Who Nailed It

    Valentine’s Day is right around the corner, and if you haven’t started thinking about ways to show your fans the love this year, now is a great time to start. Customer appreciation ideas should be flowing all...

    • Posted 1 year ago
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  • Facebook Hashtags
    Do Facebook Hashtags Really Work?

    In June Facebook took a page from Twitter’s book and introduced hashtags to their fans. Since then we’ve seen brands and consumers alike utilizing them for both silly and goal-oriented purposes. But is it working? Facebook and...

    • Posted 2 years ago
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