The week in social media news curated by your friends at Fandom Marketing.
Hot Dog! Oscar Mayer is Giving Away a Wienermobile for a Day
January 23, 2014
Oscar Mayer is handing over one of its 27-foot long, 14,050 pound vehicles to one lucky winner in their social media contest that hot dog brand is billing as “the first time ever a vehicle of any kind is available for lease exclusively through Twitter.” The contest is being advertised on Motor Trend magazine and a “luxury car commercial.” Fans enter to win on Twitter using the hashtag #Tweet2Lease. We think “form meats function” is the most brilliant tagline since “got milk?”
Our first birthday: A year on Vine
January 23, 2014
Can you believe it? Friday marked Vine’s first birthday. When it launched on January 24, 2013 it was an experiment in mobile video. Since it’s launch, creative social media fanatics have embraced Vine’s short, looping 6-second videos to tell stories, make us laugh, and “leave people speechless.” Happy birthday Vine, we’ve enjoyed the ride! Can’t wait to see what’s to come.
A GIF from Pinterest
If a picture is worth a thousand words, what’s a playable GIF worth? Pinterest is now supporting GIFs. While the change only applies to computer viewers for now, mobile support is in the works. So go ahead, make your pins all the more pinteresting with animation.
Instagram Platform Ripe for Marketers Shows New Research
January 21, 2014
A new study by Pew Research reveals just how much Americans have diversified their social media activities. Facebook continues to reign supreme but it’s not the only social network people use on a regular basis. Among others, Instagram has incredibly high user engagement rates and loyalty. LinkedIn continues to put its stake in the ground as “the place where businesspeople network, show off their expertise and secure new business.”
Full story on Social Media Examiner
News Feed FYI: What Happens When You See More Updates from Friends
January 21, 2014
Facebook changed the newsfeed algorithm this week reducing the reach Company Pages will receive on text status updates. In their words, “Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.”
Full story on Facebook Newsroom
What a great roundup. Thanks for introducing me to Veritasium! He’s a genius, entertaining and on point. Everything he talks about in his video makes sense. Do you think Facebook has peaked? Are they so desperate to make money that they will take from content creators? If Facebook is phased out what will be the next best thing? It’s insane how fast they make changes.
I agree, the video is on point. These are great questions. Each one deserves it’s own blog post! I think communications will always change and those companies that do not evolve to stay on the cutting edge will phase out. Whether we’re talking about Facebook or a shoe store. So far, Facebook is evolving and reacts to changes quickly. I will be worried when Zuck is out completely but not yet… What’s next? Video, body to device integration, and automated behavior engagement through tech like Google Glass, wearable sensors, augmented reality and location services.