The week in social media news hand-curated by your friends at Fandom Marketing. This week Facebook introduced its new anonymous app, Rooms, and Snapchat freaked out its users with first advertisement. Learn why Twitter wants to be your gatekeeper and how Ello legally promises to remain ad-free and never sell users’ data. And, watch our featured video to check out what the new social network Ello is all about.
Facebook Post Interaction Rates, by Industry, in Q3 2014
October 20, 2014
The retail industry topped all others tracked in Q3 post interaction rates (comments, likes, shares, and other interactions), with its 4.18% average representing a 13% increase over the year-earlier period. No other industry experienced an increase in post engagement rates.
Full story on MarketingCharts
Snapchat Freaks Out Users With First Ad for ‘Ouija’
October 20, 2014
Snapchat ads have officially arrived. The photo sharing app’s first advertisement was a 20-second trailer for the upcoming horror movie from Universal Pictures, Ouija. As previously outlined by the company, the ad appeared in the app’s “Recent Updates” section and users can choose whether or not they want to view the ad.
Full story on Mashable
Snapchat’s Audience is Teen-y
October 21, 2014
Snapchat ran its first advertisement this past weekend. So, who’s been using the service? According to July 2014 polling by NuVoodoo, teenagers are the platform’s biggest fans.
Full story on eMarketer
Inside Twitter’s Ambitious Plan to Kill the Password
October 22, 2014
Twitter is courting new users aggressively, and like most tech companies it signs them up with a combination of an email address and password. The problems with passwords are well known: they can be hard for us to keep track of, easy for hackers to figure out, and never anything but tedious to type out on your mobile device’s tiny keyboard.
Full story on The Verge
Introducing Rooms
October 23, 2014
Rooms was introduced by Facebook on Wednesday. Its a new app that lets you create places for the things you’re into, and invite others who are into them too. Rooms, a Facebook Creative Labs app, is available today on iOS in the US, UK and some other English speaking countries.
Full story on Facebook Newsroom
Twitter Wants to be Your Gatekeeper
October 23, 2014
When you go to a site that isn’t Facebook or Twitter, the easiest way to log in is often through Facebook. Twitter wants to change that, by promising to not share as much info as Facebook does. With Twitter’s new Digits tool, the social network offers a replacement for the old username and password log-in.
Full story on Fast Company
Facebook’s New Rooms App Brings Bite-Sized Forums to Your iPhone
October 23, 2014
On Wednesday, Facebook launched Rooms, an iPhone app that lets you create tiny message boards for posting text, photos, and videos. In each room you can create your own username and identity, and post or comment with friends or strangers. Like on conventional message boards, you can set moderators, pin posts, set age restrictions, type out some ground rules for posting, and boot bad members.
Full story on The Verge
How the Pre-Facebook Web Inspired Facebook’s Latest App: Rooms
October 23, 2014
Web forums may not be pretty, but they’ve long been popular. Just browse Yahoo Groups or Reddit, and you’ll see the vast array of interests that can sprout deeply engaged communities. Facebook’s newest “Creative Labs” app, Rooms, aims to bring the spirit of online forums to a mobile-friendly format.
Full story on Fast Company
Facebook Launches Rooms for iOS, its First Anonymous App
October 23, 2014
Despite building its entire existence around real identities, social network giant Facebook unveiled Rooms, its new anonymous app. In the new users can create individual chatrooms around various topics they’d like to discuss, customize the color and design, invite others to join them via QR codes that can be shared, and hold anonymous discussions within the room.
Full story on Venturebeat
Ello Becomes a Public-Benefit Corporation with Mandate to Not Sell Ads
October 23, 2014
Ello exploded in popularity last month partly on the grounds that it would remain ad-free and never sell users’ data, and today it’s putting those promises down in legal writing. Ello says that it has converted to a public benefit corporation, with its charter prohibiting it in “the strongest legal terms possible” from making money by selling ads or user data.
Full story on The Verge
Patton Oswalt Teaches Us About Regulation and the Free Market in ‘The Lemonade Wars’
October 23, 2014
Learning how our government regulates the economy is an intimidating task. In an episode of “We The Economy,” a new program created by Morgan Spurlock, Patton Oswalt plays Jerry, owner of “Jerry’s Lemonade,” a small lemonade outfit in a small neighborhood. But when competition moves in across the street, Jerry and his little girl competitor are quickly educated in the ways of business regulations by a government regulator played by Mo Collins.
Full story on Huffington Post
Is Social Marketing Actually a Grand Illusion?
October 24, 2014
It’s time to get real about measuring social marketing. This isn’t referring to the ads on Facebook or Snapchat — that’s just advertising. This is regarding that thing we’re supposed to be doing around the clock 24/7: creating great content that reflects our values and sharing it on our social channels so whoever’s there will pass it along and we will . . . well, what happens next is never entirely clear, but it’s got to be something. Right?
Full story on Gartner
What We’re Watching
Ello is the newest social network to create buzz. It is currently in BETA and you need an invite to signup. You don’t have to wait to check it out, take a look at our video pick this week to see what’s behind the curtain.
~ Melonie
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