As social media has progressed and incorporated into how most companies run their business, there is still a lack of those who have fully embraced it not just to manage their customer service and market their product, but to make changes within the organization. Stats are all over the place in regards to how many…
Amazing Social Media Statistics from 2012 [infographic]
January 24, 2013
It’s not enough to say 2012 was a good year for social media. It was an amazing year. As marketers we embarked on many new experiences from curating photo boards for Pinterest, to arming employees with iPhones to join the Instagram mobile photo movement. I was delighted to come upon this infographic inspired by a…
The Rise of Social Media [infographic]
January 17, 2013
It happened so fast. Social media has crept into the mainstream over the last twelve years. Crept? OK, that’s not a good word. Let’s call it launch bombed. Like 007 landing at the party in a big parachute. While arguably social media in the form of two-way communication online was developed as early as the…
Twitter Advertising Tips for Small Businesses
October 10, 2012
Twitter Advertising for Small Businesses is now being rolled out. It’s really a great opportunity for small businesses to build an audience on a budget. This post uses Minglestream’s advertising efforts as an example of the possibilities. Twitter advertising can be good if your social media objectives are to build more awareness or simply gain…
Twitter Talk
August 23, 2012
Today I’m presenting “Twitter in 20” to San Diego’s Rotary Club 33. Here’s my presentation covering Twitter Talk: Twitter definitions The do’s for success on Twitter How it helps businesses Hopefully I’ll motivate a few business owners who’ve been hesitant to use Twitter to go for it!
Twitter Guidelines Most People Don’t Know About
July 26, 2012
Twitter is well-known for being loosie goosie when it comes to rules. Marketing on Twitter is much simpler than Facebook. Brands have no restrictions and anyone can freely use it as long as they don’t violate trademarks. If you ask people why they Tweet it’s open for interpretation. You make it what you want. Historically…
Facebook and Twitter are marketing staples for business. It can be difficult to make a distinction between the two and how each functions to meet a business’ objectives. And, as Facebook becomes more and more mainstream, marketers become more and more comfortable with it. To the point of overlooking Twitter’s value. Facebook is for fans.…
Beyond 140 Characters: Live Twitter Illustrations
February 29, 2012
The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…
5 Rules Of Engagement For Brands On Twitter
February 27, 2012
Tweeting is easy they say. It only takes about sixty seconds to create a profile then write a one or two sentence post. And, once you’re in there are all kinds of built-in features prompting you to “follow your interests” and “connect” with others. For brands, the question isn’t one of complexity it’s positioning and…
How To Use Twitter’s New Photo Sharing Service
August 17, 2011
Twitter launched a new image sharing feature powered by Photobucket that eliminates the need for other third party photo services. Here’s how it works.
