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social media

One Dozen Social Media Tactics Marketers Must Stop in 2015

December 3, 2014

We’ve come a long way social media. Now that the experiment is over, let’s take a look at one dozen things marketers need to stop in 2015.  We’ve learned a lot since 2007 when marketers recognized social media as the next frontier. You’ve proven to be explorers, bravely Tweeting where no brand has gone before. We’ve…

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The Do’s And Don’ts Of Social Media Branding

November 25, 2014

Branding often ignores how design will perform in social media. These best practices will help your brand look great in the social feed. Branding is a process. It takes into account so many things, from product features to company culture. There’s much thought put into the esthetic. Making a first impression. The color palette. That hard…

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Find Your Audience Using This Simple Social Media Audit

November 18, 2014

Starting out any social media campaign without understanding which social networks your audience is using is like throwing darts at the wall with no target. You can spend a lot of time creating content for every single network hoping your messages resonate, or do the groundwork beforehand to ensure you are reaching those who will…

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The Week in Social Media News 11/14/2014, Stories Important to Marketers

November 14, 2014

The week in social media news hand-curated by your friends at Fandom Marketing. Facebook Messenger reached half a billion users and Instagram made it possible for users to edit their captions after they post a photo. Hear Mark Zuckerberg’s reasoning behind forcing users to download a separate messenger app and learn about Bill Cosby’s massive social…

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The Week in Social Media News 10/31/2014, Keeping Marketers Current

October 31, 2014

The week in social media news hand-curated by your friends at Fandom Marketing. Verizon’s new content marketing website hit a snag and Facebook made improvements to photo posts from Androids and iPhones. Learn about Tumblr’s new update and why your Instagram feed will be filled with video ads. Improvements to Photo Posts on Mobile October…

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