Social media offers an amazing platform for customers to engage with brands. When it comes to driving conversion, it often acts in a co-starring role to last click attribution. One supporting act that social media performs to a T is customer education. From building awareness, to differentiating a product and teaching customers how to use…
The week in social media news hand-curated by your friends at Fandom Marketing. Snapchat made it easier to find and follow users and Instagram added three new filters. IBM announced its marketing partnership with Facebook and Meerkat is now allowing users to watch some live streams without Twitter. Learn about Twitter’s new approach to advertising…
Are you being misled by Facebook’s ad performance? If you are advertising to drive website traffic chances are it’s true. The click stats provided in Facebook reports do not 100% reflect traffic driven to your website. The way clicks are tracked creates an overinflated view of ad performance. Learn why this happens and how you can run more accurate…
The week in social media news hand-curated by your friends at Fandom Marketing. This week Twitter introduced a controversial messaging feature and WhatsApp announced that their iPhone users will soon be able to make free calls. Facebook has now reached 1.44 billion monthly users and Facebook video is is now delivering 4 billion daily viewers. Also,…
The week in social media news hand-curated by your friends at Fandom Marketing. Snapchat rolled out a major update that will “change your life” and Twitter began testing a revamped search design. Facebook claimed to be winning the battle against fake likes, in addition to rolling out a web browser version of its standalone Messenger…
The path to a balanced social media strategy may not a straight road. Since its inception, social media was an organic channel with users holding the microphone. “Listen to your customers. Customers define the brand.” Is the echo of advice to brands from well-intentioned social media consultants. The problem with this is that it implies…
The week in social media news hand-curated by your friends at Fandom Marketing. Find out which celebs are already using Twitter’s brand new video app called Periscope. Discover how Facebook is making it easier for you to find events you’d be interested in. Learn about Pinterest’s new save button for the internet and Twitter’s new free…
The week in social media news hand-curated by your friends at Fandom Marketing. Instagram’s latest standalone app is taking on the photo collage and Facebook may be trying to take over your phone app. Learn about Facebook’s new feature that allows users to look back at old memories and how Starbucks encouraged its baristas to talk about race with…
By: Anna Lea Crowe Yes, Instagram is primarily a place where users share their foodie pics and visually brag about their latest vacation or new artsy purchase. However, it’s these exact uses of Instagram that make it the perfect platform for brands who provide the types of goods and services that Instagrammers naturally love to share. Beyond…
The week in social media news hand-curated by your friends at Fandom Marketing. Facebook announced a new feature that allows users to send money over messenger. Instagram for Business offered tips regarding brands hosting InstaMeets. We learned that the app Meerkat poses new questions concerning the future of social media and how Facebook is planning to add…
