I spoke at Social Media Camp at the Sony headquarters over the weekend providing a ton of information on social media promotional campaign planning. You can view the presentation on Slideshare here. Sometimes you can walk out of a conference like this on overload wondering “so what do I do?” Here are a few boiled…
#1 Talk about them, not your product. It’s a phenomenon that social networking has brought to light. I’m convinced it’s always been this way if you can picture a used car salesman talking and talking while watching the person on the other end fade away. The more you talk about your product, the less people…
Yesterday a candy bomb dropped on the social media community and rainbow-tongued teens when a major brand website was transformed into a mash up of social networking sites. Welcome to Skittles “Interweb the Rainbow” (Yes, this is the homepage!): Innovative? Absolutely. The future of web design? That’s yet to be seen. It has the industry…
