Browsing Tag

reputation

7 Ways to Be Authentic Without Being Boring

November 5, 2013

Be authentic. Be yourself. Be transparent. Be honest. We’ve heard it time and time again. There is no denying that authenticity in social media is valued across the board. The phrase, “build it and they will come,” doesn’t hold much presidency today; because even the greatest ideas need a good marketing plan, especially now that…

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The Power of Social Media in Your College to Career Transition

June 11, 2013
Joon S. Han

Fandom Marketing welcomes Joon S. Han, business strategist, catalytic agitator, fan of all things social entrepreneur and author/podcaster of the upcoming book Get Ahead by Giving Back. Read his timely article about how you can get ahead in your career using social media for jobs. Hard-working, eager students have either just graduated or are about…

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Social Media for Jobs Series Part 5: Creating a Killer Resume

November 15, 2012
social-media-for-jobs

Congratulations! We’ve made it to the final step in the Social Media for Jobs Series. Now that you have built your personal brand, optimized your LinkedIn profile, connected with the people you want to work with and started developing thought leadership within your profession, it’s time to create a killer resume. How? A social media…

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Social Media for Jobs Series Part 2: Optimize Your LinkedIn Profile

October 25, 2012
social-media-for-jobs

  This is the second installment of the Social Media for Jobs Series where I am providing tips on how to social market your most important brand, you. Last week we discussed the importance of building your personal brand. Today we’re focusing on ways you can stand out by optimizing your LinkedIn profile. A LinkedIn…

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How Social Media + Customer Experience Rocks Brands

July 30, 2011

A secret formula was recently discovered to increase profits and grow your business. This is not an infomercial or get rich quick deal. It’s social media + customer experience. Over the past four years cutting edge brands like Dell, Southwest Airlines and Comcast have blazed the trail other brands now aspire to follow. When you…

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The Secret to Responding to Negative Comments

June 16, 2011

  He bruised your brand. She played with your customers’ hearts. They busted the lip on your smiling community. The pen is mightier than the sword but it felt like one. I’m talking about negative comments. Whether they appear on your Facebook page, blog or a cursing reply on Twitter they can hurt and confuse…

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Airline Launches “Weiner Sale” Following Weinergate Scandal

June 9, 2011

Spirit Airlines, whose IPO debuted in March of this year, is a brand to keep an eye on. Not for their stock trend but for their edgy marketing tactics. Spirit launched a “Weiner Sale” promoting $9 fairs to its email list and on its website Tuesday riding the coat tails of the Weinergate debacle. Weinergate…

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People Are More Likely To Share Positive Reviews

March 1, 2011

Ratings and reviews can be terrifying to a business owner. The most common question I get from clients is, “What if they say something bad?” I hate to break it to everyone but they probably already did. If not, they will eventually. There’s no such thing as perfect when it comes to brand reputation. No product or service is going…

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