Be authentic. Be yourself. Be transparent. Be honest. We’ve heard it time and time again. There is no denying that authenticity in social media is valued across the board. The phrase, “build it and they will come,” doesn’t hold much presidency today; because even the greatest ideas need a good marketing plan, especially now that…
Fandom Marketing welcomes Joon S. Han, business strategist, catalytic agitator, fan of all things social entrepreneur and author/podcaster of the upcoming book Get Ahead by Giving Back. Read his timely article about how you can get ahead in your career using social media for jobs. Hard-working, eager students have either just graduated or are about…
Congratulations! We’ve made it to the final step in the Social Media for Jobs Series. Now that you have built your personal brand, optimized your LinkedIn profile, connected with the people you want to work with and started developing thought leadership within your profession, it’s time to create a killer resume. How? A social media…
What makes you stand out above all the rest? Most people have the skills and education required to do the job, but not all prove to be leaders. Learn how to be a thought leader and it will give you that competitive edge that employers are searching for. Thought leadership is a strong platform for…
This is the second installment of the Social Media for Jobs Series where I am providing tips on how to social market your most important brand, you. Last week we discussed the importance of building your personal brand. Today we’re focusing on ways you can stand out by optimizing your LinkedIn profile. A LinkedIn…
Welcome to the first installment of our five part Social Media for Jobs Series. Obama and Romney aren’t the only ones that want to see people get back to work. We all do, right? At least we can all agree on something. I believe collectively we have a lot to offer each other to…
A secret formula was recently discovered to increase profits and grow your business. This is not an infomercial or get rich quick deal. It’s social media + customer experience. Over the past four years cutting edge brands like Dell, Southwest Airlines and Comcast have blazed the trail other brands now aspire to follow. When you…
He bruised your brand. She played with your customers’ hearts. They busted the lip on your smiling community. The pen is mightier than the sword but it felt like one. I’m talking about negative comments. Whether they appear on your Facebook page, blog or a cursing reply on Twitter they can hurt and confuse…
Spirit Airlines, whose IPO debuted in March of this year, is a brand to keep an eye on. Not for their stock trend but for their edgy marketing tactics. Spirit launched a “Weiner Sale” promoting $9 fairs to its email list and on its website Tuesday riding the coat tails of the Weinergate debacle. Weinergate…
Ratings and reviews can be terrifying to a business owner. The most common question I get from clients is, “What if they say something bad?” I hate to break it to everyone but they probably already did. If not, they will eventually. There’s no such thing as perfect when it comes to brand reputation. No product or service is going…
