Black Friday is an annual event taking place the day after Thanksgiving here in the U.S., sparking the first day of the biggest shopping season of the year. The calendar for 2013 leaves us with eleven fewer days to shop this holiday season as Thanksgiving falls on the final days of the month this year.…
Look, the holidays are creeping up on us fast. Is your marketing ready? Whether or not you have a promotion in the works you’ll want to make it social. In case you need a refresh on why, here are a few benefits of integrating social media to your promotion, giveaway or contest: Increases people reached…
All social media professionals strive to create a reaction from their viewers, and one of the most powerful ways to do this is through images. Your job is to grab the attention of your fans, and you only have a few seconds to do it. Social media design isn’t usually thought of as an essential…
What should you do when you are creating content for social media? Is it about what you care about or what the audience wants from you? First of all, write what feels right for you and write for the audience, establish your objective, provide value and add an avenue to extend the conversation. Your creation…
10. Blog regularly Most of us have a blog at this stage, and if you don’t you’re missing out on opportunities to feed your audience and Google freshly squeezed content. The challenge with blogging is keeping up with it. Make a resolution in 2013 to put your blog on a schedule and post regularly. When…
Do you ever look at what another brand is doing and sigh, “I wish I had thought of that”? Sometimes it’s not about how many hours you put into it or trying harder. It’s working smarter and becoming more open and creative. You never know what will take off when it comes to engaging with…
