Here are simple email marketing strategies to improve the performance of content marketing. Learn ways to optimize email performance and how email automation can bring major efficiencies. Email marketing might have taken a back seat to social media in recent years but email is anything but dead. Email campaigns provide unmatched conversion and reach into…
I was honored to be invited by Blue Hornet to guest moderate a discussion about ways marketers can integrate email and social media channels. The event titled “7 Questions Every Marketer Should Ask About Email & Social” was held on Twitter April 2nd using hashtag #EmailChat. We covered topics from how to add social media to…
If you subscribe to the Brands with Fans newsletter, you are already familiar with many of the features Mailchimp Marketing campaigns offer. You could always head over to Mailchimp’s official blog for more information on running a newsletter campaign, but we thought you’d want to know why Fandom recommends Mailchimp for our clients and how…
The velocity of communications have become faster with the emergence of real-time news feeds in social media. It has become the norm for brands to regularly produce fresh content and interact with customers online. Whether it’s blogging, video, podcasts or whitepapers, content marketing is what is now. Here are ten things you can do to…
[youtube=http://www.youtube.com/watch?v=5nt3gE9dGHQ&color1=0xb1b1b1&color2=0xd0d0d0&hl=en_US&feature=player_embedded&fs=1] Prediction: as Gmail Priority adoption goes up, open rates go down Email marketing is about to get ugly. While email is the most widely used tool online it’s over saturated, overwhelming, and ***NOISY***. The smart people at Google have done it again. They cut through the noise by prioritizing messages in your inbox. You…
