Creating a design can sometimes be very time-consuming and require infinite patience, in addition to creativity. As a graphic designer I have found a few helpful tricks that have made the process of designing less time-consuming, enabling me to complete my projects more efficiently. Use these 101 graphic design tips to create your next winning concept in…
Summertime in the online world is a tricky one when it comes to reaching and marketing to moms. Their lives may be filled with more travel, less structure and less time devoted to online hobbies and conversations. But one thing remains: the need to catch a moment to herself. Luckily for businesses, many moms will…
Social media offers an amazing platform for customers to engage with brands. When it comes to driving conversion, it often acts in a co-starring role to last click attribution. One supporting act that social media performs to a T is customer education. From building awareness, to differentiating a product and teaching customers how to use…
The path to a balanced social media strategy may not a straight road. Since its inception, social media was an organic channel with users holding the microphone. “Listen to your customers. Customers define the brand.” Is the echo of advice to brands from well-intentioned social media consultants. The problem with this is that it implies…
Finding ways to stretch budgets is a struggle for content marketers. Learn how to repurpose content to make every piece count. We know that content marketing is force to be reckoned with. It helps marketers drive traffic, engage customers and spread brand awareness. When optimized for action it can boost SEO, social media interactions and lead generation. Creating…
This month we’re interviewing a dynamic marketer who inspires many other marketers through her leadership as President of the San Diego chapter of American Marketing Association. Shelley Callahan is the VP of Marketing for Advanced Particle Therapy (APT), a proton therapy center development company. A top player in San Diego’s sizzling biotech industry, APT develops…
2014 is officially in the books, and every marketer is sighing with relief over the holiday season winding down. We can all look forward to the new year, and get excited about what’s to come in 2015. If you haven’t already, now is a great time to plan a team brainstorm and come up with…
Get ahead of the social media curve in 2015 with an editorial process and the right tools in these seven easy steps. The end of 2014 year is rapidly approaching and that means time to prep for the new year ahead. You’ve likely begun planning for 2015 with your marketing budgets, measuring 2014’s performance, researching…
We’ve come a long way social media. Now that the experiment is over, let’s take a look at one dozen things marketers need to stop in 2015. We’ve learned a lot since 2007 when marketers recognized social media as the next frontier. You’ve proven to be explorers, bravely Tweeting where no brand has gone before. We’ve…
Companies spend a lot of time developing and creating a strong and unique voice for their brand; a voice that can be carried across all touch points that fans experience. Social media is no different, and should follow those same brand voice guidelines to create a consistent brand image and persona. Yet social media does…
