The new year is upon us and that means it’s time to focus on building an annual content calendar. We have two fantastic resources to help you get geared up for the year ahead. We tapped the team at our digital agency to collect their top content marketing tips and boiled them down to five…
Create beautiful food photos in minutes. Here are expert food photography tips for Instagram to make CPG food products and recipes look delicious. One of the most widely viewed and popularly growing subject matters being shared across Instagram is recipies and food photography. This trend of gastronomy followers and sharers is a product of an…
Having a blog is an excellent way for your business to direct more traffic to its website (therefore gaining more customers) while establishing itself as a thought leader in the field. When it comes to SEO, generally speaking, websites with blogs outperform those without blogs in the search results. But what if your blog isn’t…
Product photography is a good addition to any marketing strategy because it’ll make your presentation more appealing and engaging. Unfortunately, it can also ruin your brand’s reputation if not done properly. To avoid that, here are 7 professional product photography hacks that can help you get started. 1. Try with various angles Narrate a beautiful…
Marketers can no longer edit link details on Facebook posts without taking this important step. Find out what led to Facebook’s change and how to go through the process of Facebook domain verification. Facebook disabled link preview editing for both native posting and third-party publishing in the fall of 2017. This impacts the ability to…
Pack a carry-on, we’re getting on a flight to next year’s social media landscape as told by our team of dedicated Fandom marketers. As we finish our 2018 planning and budgets, we’ve kept a few social media marketing trends top of mind. If you approach marketing going into 2018 from the position of creating real…
With consumers’ digital engagement becoming increasingly central for most businesses, tracking that engagement is more important than ever. Google’s free digital analytics tool, Google Analytics, allows marketers to do this and much more. Available to anyone with a Google account, this dynamic resource collects, processes, and reports on the behavior of users who visit your…
By: Amanda Nelson The holidays have come and gone, summer is months away. Punxsutawney Phil proclaimed that spring will be early, but there are still more holidays and pop culture events ahead. In February we have Valentine’s Day, President’s Day, Super Bowl L, GRAMMY Awards, and Black History Month. These are all prime opportunities for…
It’s the start of another year and for many of us that means time for an annual marketing refresh. Strategic planning is the best part of the job in my opinion. It’s our opportunity to be creative and to tap into a broad range of marketing experience. More than what our day-to-day routine calls for. As a social media…
User-generated content (UGC) is everywhere and can be an effective marketing tactic to increase engagement. Brands have begun to realize how beneficial it can be to tell their story using original images, videos and testimonials shared by real customers. It’s a fresh approach to generate buzz and demonstrate the brand’s community participation. Where can you source UGC? The best way to source UGC…
