By: Kate Huebler, Guest Blogger On June 12th Facebook announced the official rollout of linked hashtags to “bring conversations to the forefront” as networks like Instagram, Twitter, Tumblr have been for quite some time. While it has been common practice to include hashtags in posts to Facebook, primarily those syndicated from Instagram or Twitter, they…
June 27, 2013
In celebration of Social Media Day we’re giving away a $25 gift card to Islands Restaurant along with a snazzy beach towel to help get your summer going! Sunday, June 30th marks the 4th Annual Social Media Day founded by Mashable. Celebrate with us all week by sharing how social media has changed your life for…
June 23, 2013
Viral videos. Every company wants to create a viral video, yet few know how. Most marketers have at one time participated in a meeting where the directive is to create a viral video for the latest and greatest product. In general, the rule of thumb is that you cannot create your own viral video. Company-created…
June 18, 2013
Fandom Marketing welcomes Joon S. Han, business strategist, catalytic agitator, fan of all things social entrepreneur and author/podcaster of the upcoming book Get Ahead by Giving Back. Read his timely article about how you can get ahead in your career using social media for jobs. Hard-working, eager students have either just graduated or are about…
June 11, 2013
If your web site features great photos that people would want to share, one of the easiest things to do that can increase traffic to your site is adding a nice Pinterest hover button to your images. When a visitor rolls their pointer over the image, a Pinterest button fades in, and when clicked, it will…
June 4, 2013Making the Introduction The first step in building a marketing brand partnership is to have your introduction down. Whether you’re networking at a conference and looking to make face-to-face connections with brand representatives, or chatting online using your brand’s voice through social media, getting your elevator pitch ready for either type of conversation is key…
May 28, 2013
Fandom Marketing is excited to kick off our Expert Series with Kristin Helms, Marketing Manager at the Manchester Grand Hyatt San Diego. Kristin shares what makes Manchester Grand Hyatt a true social media hotel. Social Media is such an important tool to connect with hotel guests during each stage of the booking cycle: shopping/purchasing stage, experiential stage…
May 21, 2013
On April 30, 2013 Twitter announced that Twitter advertising is now available to all U.S. accounts. Previously it was invite only. Now using their self-service ad platform we can all promote our brands, big or small, on Twitter. Advertising on social networks is structured in some ways like PPC (the Google search advertising format many…
May 16, 2013
For most companies, Pinterest has moved from the question of “Should we?” to “How can we best use it?” If you’re lucky enough to have fans pinning your content, then you should have a solid plan in place on how to harness that power and best use it to your advantage. Here are four Pinterest…
May 14, 2013
Originally posted on IZEA. While the first thing that comes to mind when you think about outreach is bloggers, you might be overlooking influence in other channels. Social influence is everywhere from Twitter to Pinterest. It can even be found in forums or private groups like iVillage, Yahoo, and Facebook. And with marketing becoming more…
May 8, 2013