Browsing Category

Social Media News

What’s new and making headlines in social media marketing.

What Salesforce.com’s Radian6 Acquisition Means to Social Marketers

March 30, 2011

Salesforce.com, who specializes in contact management software, purchased Radian6, a social media monitoring platform (buzz monitoring) for $326 million. Read today’s press release here. This is an exciting move. We have a customer data giant plus a customer social media data “listening” giant well on their way to some significant integrations. Here’s what it means to…

Continue Reading...

Share

The New Twitter, You and Your Brand

November 2, 2010
Twitter for Business

If you’re like me and rarely visit the .com you may not have noticed the ‘new’ Twitter roll out over the past few days. A new logo, new guidelines on use of their brand, and parameters about how other users’ public information can be used. I personally like the new logo. The idea that Twitter…

Continue Reading...

Share

What Gmail Priority Means to Your Email Marketing

September 21, 2010

[youtube=http://www.youtube.com/watch?v=5nt3gE9dGHQ&color1=0xb1b1b1&color2=0xd0d0d0&hl=en_US&feature=player_embedded&fs=1] Prediction: as Gmail Priority adoption goes up, open rates go down Email marketing is about to get ugly. While email is the most widely used tool online it’s over saturated, overwhelming, and ***NOISY***. The smart people at Google have done it again. They cut through the noise by prioritizing messages in your inbox. You…

Continue Reading...

Share

Web 2.0 Conference NY Buzzwords

September 22, 2008

Just returning from the Web 2.0 Conference NY. Here I will share the hot buzz words. Cloud: anything cloud is a hot topic, and I think anything that is yet to be named seems to end up with the cloud modifier. Do we have a Native American theme running? Cloud Computing: this is a serious…

Continue Reading...

Share