Topics dedicated to social networking, community, and social media marketing.
There is a struggle to name “it” as social networking becomes a real component within marketing plans. In many companies the most important. Let’s take a look at some of the terminology being thrown around. Social Marketing I often hear the word social marketing used casually as a shortened version of social media marketing. It…
LBS marketing is heating up with Facebook’s roll out of a Locations feature last week. Will be an application killer? Not yet, the application still lacks the reward system Foursquare thrive on, the venue ratings and reviews that feed the hungry Yelper’s ego, and the playful features of Gowalla. What it does mean is LBS…
As brands eventually began to participate in Twitter posting updates and entertaining audiences, we can witness early adopters like MTV turning Foursqare into a lifestyle play. While we all know Foursquare has rolled out brand offerings to manage venues and push special offers, this gives Foursquare a new twist with check-in updates from the brand…
LBS (location based services) is the next wave in customer engagement. When considering LBS platforms the more familiar ones might be Foursquare, Yelp and Gowalla. Less familiar and yet more promising are apps like Point Inside. Here are three ways brands can use LBS in their marketing mix. Loyalty Check-ins are another way brands can track customer…
I was recently interviewed by Fast Company blogger Rich Brooks about building brand communities. It was a continuation of the discussion started at SXSWi. Here’s the resulting article “7 Things Brands Need to Know About Building Community” plus, three more tips here to round it out to a cool ten. Community is not a campaign. Brands will often…
At the request of the Tweeple I’m sharing a few of the tools I am currently employing to measure social media marketing. There is no magic analytics program that does it all so my current practice is to combine and aggregate data from multiple reporting tools that do each of their jobs really, really well,…
Last November I posted I bought social media for Christmas. Here’s an update. Well the Christmas present was a nice thought but it wasn’t quite the right fit for the recipient at this time – as it goes in social media marketing, try selling it to different companies every day. BTW I will be writing…
Here are five quick and easy ways to promote your Twitter profile. 1. Include your twitter handle in your email signature (Twitter: @name). 2. And on your business card and online profiles. 3. Add yourself to the local Twitter directory. There are many, I like Local Tweeps because they don’t ask for account access. 4.…
It’s true I was dazzled, whooed and sold by the I Wear Your Shirt campaign, that’s Jason Sadler the man behind it all pictured on the left. And I was sold on Twitter of all places, converted through the .com and closed on PayPal. Here is Jason’s concept: “In this up and down economy I’m…
Each day is an adventure on the Internet, particularly when you work in the interactive space, as I do, and are exposed to so many things online. Live blogging is a growing trend as companies figure out how to engage with bloggers on a productive basis. And as a blog reader, it offers the benefit…
