I Bought Social Media For Christmas

November 22, 2008


It’s true I was dazzled, whooed and sold by the I Wear Your Shirt campaign, that’s Jason Sadler the man behind it all pictured on the left. And I was sold on Twitter of all places, converted through the .com and closed on PayPal.

Here is Jason’s concept:

“In this up and down economy I’m outsourcing my wardrobe (namely shirts) to corporate america and you! I’m going to wear a different shirt for 365 days straight in 2009, take multiple pictures throughout my day and blog about it. Days are sold at “face value” so January 1 is $1 and December 31 is $365.”

This is what you get with a spot:

-Daily Video on YouTube & Ustream.tv
-Daily Photos on the blog & Flickr
-Daily Posts on the blog & Twitter
Calendar (You/Your Company’s Logo & Website)
-All of these with wearing your shirt and information about you, your company and/or your product.

As of this post he’s already sold out through March. Jason pinpointed opportunity in crisis, packaged up social media in a way that others in the industry have struggled to conceptualize (as an afterthought this was a no brainer), and is delighting his audience. What a way to monetize the Internet.

When I came across the campaign on the blogosphere (interview here) I loved the idea and immediately began wondering how I could buy in personally or use it for a client. The latter is still up in the air but the idea dawned on me that this would make a great Christmas gift for someone who has everything, and has a brand and business. Hence I now own August 19th National Aviation Day – the theme of my gift social media campaign to honor my Uncle who is a well known artist in aviation circles. Don’t worry the blog won’t spoil my surprise, he doesn’t read it (maybe he’ll start after Christmas). I can’t be sure if he has Google alerts set so I’m not going to mention his name in text but here’s a link to his Wikipedia bio and website to check him out.

This is what my gift package will include:

  • Campaign strategy and planning, and uh a little social media 101 probably in the form of a PPT deck
  • Tshirt – Help I need a design!
  • The iwearyourshirt Aug. 19 spot

I will share all through subsequent posts and of course let you know how it goes over with the family. When this is all done maybe they will finally understand that I do not work in IT!


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  • Reply Jennifer Van Grove November 22, 2008 at 9:28 am

    This is such an amazing idea. Good luck with everything. I’ll definitely be reading to find out about his reaction to the gift.

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