Social Marketing Strategy Archives

Ten Tips to a Successful Social Media Plan

November 18, 2011

Learn the secrets expert planners use to create a social strategy that will win over executives. Without buy in, we aren’t going anywhere with our big ideas. Without innovation, your company will be left behind in this fast, technology driven environment. It’s time to innovate or die. You have the power to lead change. Here is a list of ten do’s to get you through the planning process.

Uncovering Hidden Audiences For More Profitable Communications

October 7, 2011

Have you neglected key audience segments in your brand communications? It’s a good time to consider who your audiences are and how you can connect with them. Whether through social media or email marketing, or a special section tailored just for them on your website; there’s a place for all of your brand stakeholders in your next content strategy. [Audience Map Graphic]

Three Ways To Integrate Social Media With Other Marketing

September 22, 2011

The title of this article is a little bit misleading, there is no such thing as “other marketing” once you come to the understanding that social media is not a separate entity unto itself. It is marketing. It is communications. It is PR. It is website design. It’s technology. That being said, here are three easy ways…

Social Measurement: What’s Your Real Community Number?

August 26, 2011

When it comes to community building the numbers can be deceiving. One might say their community is 100,000 strong all because their website has received that number of registrations to date. Maybe over 6 years. Or, because they have 3,000 Facebook fans. Are they listening? A website registration is as valuable as paper. I’m serious.…

The Secret to Responding to Negative Comments

June 16, 2011

He bruised your brand. She played with your customers’ hearts. They busted the lip on your smiling community. The pen is mightier than the sword but it felt like one. I’m talking about negative comments. Whether they appear on your Facebook page, blog or a cursing reply on Twitter they can hurt and confuse…

Do Sweepstakes Build Loyal Customers?

May 3, 2011

In Bewitched (Columbia Pictures 2005) a dog played by Satchel is tested for loyalty between Isabel Bigelow and Jack Wyatt. Isabel has a trick up her sleeve, however, and she uses magic to lure the dog to her. Satchel hops over the dining table right into Isabel’s arms—despite the best efforts of a trainer standing…

Three Must Haves In Your Next Social Media Promotion

May 3, 2011

I spoke at Social Media Camp at the Sony headquarters over the weekend providing a ton of information on social media promotional campaign planning. You can view the presentation on Slideshare here. Sometimes you can walk out of a conference like this on overload wondering “so what do I do?” Here are a few boiled…

People Are More Likely To Share Positive Reviews

March 1, 2011

Ratings and reviews can be terrifying to a business owner. The most common question I get from clients is, “What if they say something bad?” I hate to break it to everyone but they probably already did. If not, they will eventually. There’s no such thing as perfect when it comes to brand reputation. No product or service is going…

Six Key Factors in Selecting a Brand Name that is Competitive Online

February 23, 2011

Selecting a name is the most important thing you will do for your brand, product or business. In today’s environment there’s more to finding a name than a catchy word or phrase. To be competitive it must meet greater criteria than “Does it sound nice?” Here are six ways to think ahead and launch with…

People Are Influenced to Try New Restaurants That Use Social Media

January 5, 2011

I’ve long had a preference for brands on Twitter. I’d say that I even crush on those that tweet me about my experience in their restaurant. According to an April 2010 study featured on eMarketer 49% of consumers are influenced to try new restaurants that use social media, especially if the restaurant is active on a social network…

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