Topics dedicated to social networking, community, and social media marketing.
10. Blog regularly Most of us have a blog at this stage, and if you don’t you’re missing out on opportunities to feed your audience and Google freshly squeezed content. The challenge with blogging is keeping up with it. Make a resolution in 2013 to put your blog on a schedule and post regularly. When…
Do you ever look at what another brand is doing and sigh, “I wish I had thought of that”? Sometimes it’s not about how many hours you put into it or trying harder. It’s working smarter and becoming more open and creative. You never know what will take off when it comes to engaging with…
Marketing messages and competition is high every holiday season, and customers have a lot of choices on where to spend their dollars. Cutting through the clutter with solid messaging and offers is crucial in building relationships and developing strong brand loyalists. How you do this can result in fans doing your marketing for you and…
Strap in, let’s go. Black Friday, the biggest day of the year for retail, is upon us. The retail environment is becoming noisier and more competitive as it seems the holidays are starting earlier each year. I noticed full out Christmas displays in Macy’s, Ace Hardware, and other stores as early as mid-October. Radio Shack’s…
I had the joy of attending an event thrown by event planners for event planners yesterday in San Francisco. The Performance Group is a San Francisco Bay Area-based premiere meeting planning and travel incentive company for Fortune 1000 companies. And boy, do they know how to throw a good party. It was a small, intimate…
In case you haven’t heard, social media marketing is not free. While it’s a free for all in terms of barrier to entry, the effort it requires to make your brand stand out in the noise can be tremendous. It takes time, a consistent stream of effort, and intellectual talent. Every day marketers are…
Everyone seems to have their standard set of social platforms in place (Facebook, Twitter, blog) and this is the year for marketers to take the next step forward to seriously consider their content. We are all thinking about how to better leverage our digital brand assets and distribute them in a way that makes sense…
Pinterest is an online pin board where people organize and share the things they love. It has become the most popular curation website in history and the fastest growing social network in 2011-2012, ranking higher than Google+ despite being closed to users on an invite only basis. Over 10.4 million registered users, 9 million…
The velocity of communications have become faster with the emergence of real-time news feeds in social media. It has become the norm for brands to regularly produce fresh content and interact with customers online. Whether it’s blogging, video, podcasts or whitepapers, content marketing is what is now. Here are ten things you can do to…
It has been awhile since I posted last. About two months actually. And, I feel the guilt that bloggers do when we stray from our commitments. There is good reason for it which I want to share with you here before we get back to our regular schedule. It’s not that I have writer’s block,…
