Using Facebook for marketing and creating Facebook promotions.
Facebook Live is a great way to get seen by your fans and followers. Join the live video revolution with these Facebook live marketing tips for your business. Learn to broadcast to your fans with no fear. Live video in social media has been around long before Facebook made it popular. Periscope was a pioneer,…
Lately, it seems as though every time you log into Facebook there’s a new update to check out. Whether it’s a new photo feature or a redesign of your timeline, the ever-changing platform is always looking for ways to expand its capabilities and stay up to date. As marketers, it’s essential that we stay on…
Marketers can no longer edit link details on Facebook posts without taking this important step. Find out what led to Facebook’s change and how to go through the process of Facebook domain verification. Facebook disabled link preview editing for both native posting and third-party publishing in the fall of 2017. This impacts the ability to…
In a world where digital advertising is carefully designed for individuals, Facebook advertising has dominated new media. Strategically customized ads to highly targeted audiences can help your business gain mind share on Facebook. People are spending 9 hours a day on social media as a source of news, entertainment and communication channel with their favorite…
Are you being misled by Facebook’s ad performance? If you are advertising to drive website traffic chances are it’s true. The click stats provided in Facebook reports do not 100% reflect traffic driven to your website. The way clicks are tracked creates an overinflated view of ad performance. Learn why this happens and how you can run more accurate…
At the end of 2014, Facebook announced they were once again altering the algorithm for business pages, in an effort to deliver content to fans that is less spammy and more targeted. While many consumers welcome this change, it is yet another challenge companies need to figure out and work with in order to make…
By: Yohana Petrovic You have a great blog. It is full of wonderful, informative, and relevant content. You post regularly, but not too frequently. In fact, you are a blog reader’s heaven. However, this does you no good at all if you do not have any traffic coming your blog’s way. An extremely effective way to…
So many marketers throw countless amounts of cash into advertising on Facebook without truly understanding the goal of their ad, leaving them with less-than-stellar results. The key to Facebook ad optimization is to continually check in on your campaign and make minor adjustments to ensure you’re getting the reach you want from start to finish.…
Facebook updated the News Feed algorithm in December 2013 changing what types of content will get reach into your audiences. Social media marketers follow these changes closely because we want our content to be seen by fans organically. Although, we all know that Facebook advertising is now a must to reach our audiences. It’s comparable…
In June Facebook took a page from Twitter’s book and introduced hashtags to their fans. Since then we’ve seen brands and consumers alike utilizing them for both silly and goal-oriented purposes. But is it working? Facebook and Twitter are two different platforms in design and use, so let’s take a look at how effective Facebook…
