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Expert Series

A collection of featured experts in social media and marketing.

Recommended Reads: Starting on the Path to Creating Content

August 5, 2013

What should you do when you are creating content for social media? Is it about what you care about or what the audience wants from you? First of all, write what feels right for you and write for the audience, establish your objective, provide value and add an avenue to extend the conversation. Your creation…

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Four Social Media “Rules” Brands Should Break

July 2, 2013

There are many rules in the world of social media. And Fandom Marketing is pleased to have expert Peggy Gartin, social media marketer at Rovi Corporation share four rules that are just meant to be broken. Every brand wants to have an enviable social media presence. Those brands that are best at it have found…

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The Power of Social Media in Your College to Career Transition

June 11, 2013
Joon S. Han

Fandom Marketing welcomes Joon S. Han, business strategist, catalytic agitator, fan of all things social entrepreneur and author/podcaster of the upcoming book Get Ahead by Giving Back. Read his timely article about how you can get ahead in your career using social media for jobs. Hard-working, eager students have either just graduated or are about…

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How Manchester Grand Hyatt San Diego Uses Social Media to Connect with Guests

May 21, 2013
Kristin Helms_Marketing Expert

Fandom Marketing is excited to kick off our Expert Series with Kristin Helms, Marketing Manager at the Manchester Grand Hyatt San Diego. Kristin shares what makes Manchester Grand Hyatt a true social media hotel.  Social Media is such an important tool to connect with hotel guests during each stage of the booking cycle: shopping/purchasing stage, experiential stage…

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