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Expert Series

Sharp HealthCare Shares Insights on Award Winning Social Media Program

October 6, 2014

This month we are pleased to feature April Le, digital producer for Sharp HealthCare. Sharp is among the largest hospital systems serving the San Diego region. In 2013, April’s team was recognized by the Greystone Best in Class Awards receiving the Gold Award for Best Execution of Social Media Tactics and the Bronze Award for Best Use of…

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How Broadcast Company Of The Americas Merged Radio With Social Media

September 9, 2014

This month we are happy to feature a marketer who straddles two different mediums, Jamie Mae Cheng, digital marketing manager at Broadcast Company of the Americas. Also known as BCA Radio, they own and operate: XEPRS-AM 1090 kHz: The Mighty 1090, sports radio (Flagship home of the San Diego Padres) XHPRS-FM 105.7 MHz: 105.7 MAX…

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How Qualcomm Connects with Niche B2B Audiences in Social Media

August 19, 2014
Ashley Riggs-Zeigen_Expert Series

As marketers, we know how important it is to reach our “real audience” in social media. It seems everyone and their grandma (literally) is on social media, but they aren’t all using it in the same way. Engaging a niche audience can be tricky and that’s why we are excited to feature Ashley Riggs-Zeigen, staff coordinator for…

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Video is the Next Big Thing in Marketing [Video Blog Part 1]

April 29, 2014
Cindy Matalucci Video Marketing Expert

We are often asked “what’s next in marketing?” With the rise of visual content we’ve watched photography take center stage. Instagram and Pinterest have shown us how important it is to make our messages esthetically pleasing while communicating at-a-glance. Tumblr has become popular for looping GIFs and Twitter has experimented with small packets of looping mobile video. The answer…

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How-to Market a Book Using Social with Neal Schaffer

March 4, 2014
social media book marketing with neal schaffer

Social media book marketing is no easy task. It takes a lot of hard work and dedication, even with the power of social media behind you. This month for our Expert Series we had the opportunity to talk to social media consultant, speaker and author, Neal Schaffer. He shares his experience with marketing his latest…

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How-to Launch a New Blog From Scratch With Michael Stelzner

February 4, 2014
MICHAEL STELZNER

With thousands of blogs publishing daily, it’s difficult to break through the Internet noise and make yours pop. With a book titled, “Launch” and multiple successful blogs – one being Social Media Examiner, which has 7.5 million readers – Mike Stelzner knows exactly what it takes to be a blog break-out star. Last July, Mike…

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How SDG&E Uses the Power of Social Media to Deliver Customer Satisfaction

January 7, 2014
SDGE Social Media

San Diego is home to many companies considered to be social media powerhouses. San Diego Gas & Electric (SDG&E) is one of them, literally. SDG&E provides energy service to over 3.4 million customers in San Diego and southern Orange counties and employs about 5,000 individuals. Not to mention, they interact with customers on almost every social platform…

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