If your web site features great photos that people would want to share, one of the easiest things to do that can increase traffic to your site is adding a nice Pinterest hover button to your images. When a visitor rolls their pointer over the image, a Pinterest button fades in, and when clicked, it will…
Interview with Shannon Ryan, GM for Online Marketing Summit
February 5, 2013Fandom Marketing is very excited to be participating in Online Marketing Summit San Diego happening Monday, February 11 through Wednesday, February 13 at the San Diego Convention Center. Melonie and I will be on site blogging and tweeting live at the event. Be sure to follow along by using the official Twitter hashtag #omsummit. If you…
Why The 1-Click WordPress Install Should Be Avoided
January 30, 2013There are many hosts that offer 1-click installations of WordPress, but the 1-click install may cause problems that non-technical users may not even be aware of. I hope to detail the potential pitfalls with the typical 1-click WordPress install, and suggest that using the 1-click installation be avoided altogether, using WordPress’ built-in installation wizard instead.…
WordPress For Enterprise Facts, Myths, And Tips For Success
January 2, 2013WordPress has come a long way since starting as a new blogging platform in 2003, with new update versions coming out every 1-3 months, and new major versions coming out every 6 months. One of the biggest concerns I’ve heard people have with WordPress is that it is not an enterprise solution for web site…
Twitter Advertising Tips for Small Businesses
October 10, 2012Twitter Advertising for Small Businesses is now being rolled out. It’s really a great opportunity for small businesses to build an audience on a budget. This post uses Minglestream’s advertising efforts as an example of the possibilities. Twitter advertising can be good if your social media objectives are to build more awareness or simply gain…
Co-Hosting Social Media Day San Diego!
June 29, 2012We’re thrilled to co-host Mashable’s third annual Social Media Day! Launched in 2010 as a way to recognize the digital revolution happening right before our eyes, we invite you to join fellow social media enthusiasts by attending Social Media Day San Diego at Marina Kitchen. With their recent $10.6 million remodel, great food, and even better…
3 Surprising WordPress Uses Beyond Blogging for Business
March 28, 2012WordPress powers lots of web sites and blogs such as CNN’s blogs, and can be extended with plugins to power more common advanced needs like e-commerce or portfolios, but here are 3 surprising uses of WordPress that aren’t typically thought of together with the WordPress platform. I hope this inspires you to add more…
How to Optimize RSS to Display Featured Blog Images
March 14, 2012Images are playing a bigger part of blogging, with themes that highlight the posts’ featured images becoming more popular, creating great visually appealing layouts. Even more so with the popularity of Pinterest and Facebook sharing, which uses an image from the page or post. Even with various methods for including specific Facebook OpenGraph code within…
How-to Set Up 301 Redirects to Maintain WordPress SEO
February 9, 2012When moving a web site from one domain to another domain or subdomain, permanent redirects (known as 301 redirects to the web server) are vital to keep existing search engine links working. There are a few ways to do this, but I’ve found the easiest way is to set up the old domain to use…