Archives:

Fresh Books Error Message Takes An Opportunity To Engage

August 7, 2011

Fresh Books knows how to turn lemons into lemonade. They use the error page one might come across on their website to brand and entertain their visitors. This YouTube video is a great diversion to the frustration the visitor is facing. And, does a nice job of communicating the company culture ultimately connecting with their…

Continue Reading...

Share

How Social Media + Customer Experience Rocks Brands

July 30, 2011

A secret formula was recently discovered to increase profits and grow your business. This is not an infomercial or get rich quick deal. It’s social media + customer experience. Over the past four years cutting edge brands like Dell, Southwest Airlines and Comcast have blazed the trail other brands now aspire to follow. When you…

Continue Reading...

Share

A New Philosophy on Celebrating Fans

July 15, 2011
Facebook fan strategy

The secret to building meaningful customer relationships? It’s not much different than real life. Yet, it is so much different than your typical marketing effort. Both work to the same end, to sustain a business through profit. A more direct marketing will work quickly and it’s likely you will never see that customer again. Like…

Continue Reading...

Share

How Google+ Will Impact Your Business

July 8, 2011
Google+ for business

Late last month Google opened the floodgates to the media, and to a limited number in the public for beta use, its social driven technology Google+. I’m sure you’ve heard… With all the buzz flying around you might be wondering what to do. I am. Some businesses chomping at the bit to jump on the…

Continue Reading...

Share

The Secret to Responding to Negative Comments

June 16, 2011

  He bruised your brand. She played with your customers’ hearts. They busted the lip on your smiling community. The pen is mightier than the sword but it felt like one. I’m talking about negative comments. Whether they appear on your Facebook page, blog or a cursing reply on Twitter they can hurt and confuse…

Continue Reading...

Share

Airline Launches “Weiner Sale” Following Weinergate Scandal

June 9, 2011

Spirit Airlines, whose IPO debuted in March of this year, is a brand to keep an eye on. Not for their stock trend but for their edgy marketing tactics. Spirit launched a “Weiner Sale” promoting $9 fairs to its email list and on its website Tuesday riding the coat tails of the Weinergate debacle. Weinergate…

Continue Reading...

Share

The Best WordPress Themes, Help Me Choose One

June 3, 2011
Laptop wordpress dashboard

Well here I am, staring at page after page of new potential designs for my blog, like I do at the rows of shoes in my closet every morning. It’s true. We are good at giving others advice. When it comes to our own marketing we tend to draw a blank. Is that true for you? It is for me. I’d rather design your blog than my own. So hey friend, why don’t you help me design mine?

Continue Reading...

Share