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The Drop In Facebook Page Reach And What To Do About It

November 21, 2012

The drop in Facebook page reach is a hot topic. While Facebook has provided soft responses to the reasons for the change and its impact on page reach… The truth is we’re all experiencing the plunge, and we’re all in it together. The changes are driven by Facebook’s technology called EdgeRank or Graph Rank. It’s…

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Social Media for Jobs Series Part 5: Creating a Killer Resume

November 15, 2012
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Congratulations! We’ve made it to the final step in the Social Media for Jobs Series. Now that you have built your personal brand, optimized your LinkedIn profile, connected with the people you want to work with and started developing thought leadership within your profession, it’s time to create a killer resume. How? A social media…

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How Retailers Can Leverage Social Media For A Successful Black Friday

November 7, 2012

Strap in, let’s go. Black Friday, the biggest day of the year for retail, is upon us. The retail environment is becoming noisier and more competitive as it seems the holidays are starting earlier each year. I noticed full out Christmas displays in Macy’s, Ace Hardware, and other stores as early as mid-October. Radio Shack’s…

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Fake Hurricane Sandy Photos Hit the Web

October 29, 2012

We’ve been watching the tweets coming through the Minglestream tweetwall we set up today for #Sandy and the photos are getting outrageous. Mixed in with serious coverage of hurricane destruction are Godzilla, cat clouds and well… you’ll get the picture. This is what happens when Madison Avenue shuts down for a day, graphic designers are…

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Top Ten Social Event Marketing Tips (slideshow)

October 26, 2012
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I had the joy of attending an event thrown by event planners for event planners yesterday in San Francisco. The Performance Group is a San Francisco Bay Area-based premiere meeting planning and travel incentive company for Fortune 1000 companies. And boy, do they know how to throw a good party. It was a small, intimate…

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Social Media for Jobs Series Part 2: Optimize Your LinkedIn Profile

October 25, 2012
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  This is the second installment of the Social Media for Jobs Series where I am providing tips on how to social market your most important brand, you. Last week we discussed the importance of building your personal brand. Today we’re focusing on ways you can stand out by optimizing your LinkedIn profile. A LinkedIn…

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Optimize Facebook Content To Attract More Views

October 24, 2012

Do you want to know how to get the most of out of your Facebook page marketing? IT Agility has put together an awesome presentation that breaks down the many ways Facebook processes your posts, from the EdgeRank Algorithm to social ranks and social clicks. The presentation contains actionable Facebook marketing tips you can implement…

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