Since its launch back in 2011, Snapchat has carved a place as being the top social media app for the millennial generation. Quickly edging out notable competition like Vine, and momentarily Instagram and Facebook, this addicting platform has everyone under 25 doing it for the “snap.” Over the years Facebook quickly evolved to copycat Snapchat’s…
In a world where digital advertising is carefully designed for individuals, Facebook advertising has dominated new media. Strategically customized ads to highly targeted audiences can help your business gain mind share on Facebook. People are spending 9 hours a day on social media as a source of news, entertainment and communication channel with their favorite…
It’s the start of another year and for many of us that means time for an annual marketing refresh. Strategic planning is the best part of the job in my opinion. It’s our opportunity to be creative and to tap into a broad range of marketing experience. More than what our day-to-day routine calls for. As a social media…
Social media is most successful when it’s integrated. Our new how-to guide is all about turning your website into a social media destination. From the best placement and tools for sharing buttons, to making sure the right photo shows up on Facebook links. Adding these social media features to your website can capture followers and…
Social media offers an amazing platform for customers to engage with brands. When it comes to driving conversion, it often acts in a co-starring role to last click attribution. One supporting act that social media performs to a T is customer education. From building awareness, to differentiating a product and teaching customers how to use…
Are you being misled by Facebook’s ad performance? If you are advertising to drive website traffic chances are it’s true. The click stats provided in Facebook reports do not 100% reflect traffic driven to your website. The way clicks are tracked creates an overinflated view of ad performance. Learn why this happens and how you can run more accurate…
The path to a balanced social media strategy may not a straight road. Since its inception, social media was an organic channel with users holding the microphone. “Listen to your customers. Customers define the brand.” Is the echo of advice to brands from well-intentioned social media consultants. The problem with this is that it implies…
Finding ways to stretch budgets is a struggle for content marketers. Learn how to repurpose content to make every piece count. We know that content marketing is force to be reckoned with. It helps marketers drive traffic, engage customers and spread brand awareness. When optimized for action it can boost SEO, social media interactions and lead generation. Creating…
Social media advertising is a must for a successful marketing mix. Here’s what to keep in mind and how to make sense of the different targeting options available. Let’s face it, the days of organic social media are dead. The sandbox has been dirtied by the mass market creating more noise than any one feed can handle and…
Report reveals the number one obstacle to social media success is lack of in-house resources/skills. Learn why the other obstacles are symptomatic and five attributes of a good social media manager. eMarketer published a report in December highlighting what marketing professionals struggle with in achieving social media marketing success. ROI was predictably top of the list. What might…
