It’s no secret that Pinterest can be a successful tactic in a social media marketing strategy. Especially for eCommerce businesses, Pinterest’s traffic driving capabilities are not to be ignored. Pinterest is projected to have 47 million monthly active users in the U.S. by the end of 2015 and to hit 50 million in 2016. Although…
If your brand’s social media management has changed hands one or more times, it is likely that you will need to do a little dirty work and start your social media presence on a clean slate. In order to give your client’s social profiles somewhat of a “fresh start,” spend some time performing a social media…
Finding the perfect online influencer to partner with your brand might seem like a daunting task with hundreds of thousands of bloggers in your industry to choose from. It is becoming more popular than ever to enlist a group of influential online personalities to share your brand’s story through sponsored blog posts, product trials or…
Starting out any social media campaign without understanding which social networks your audience is using is like throwing darts at the wall with no target. You can spend a lot of time creating content for every single network hoping your messages resonate, or do the groundwork beforehand to ensure you are reaching those who will…
So many marketers throw countless amounts of cash into advertising on Facebook without truly understanding the goal of their ad, leaving them with less-than-stellar results. The key to Facebook ad optimization is to continually check in on your campaign and make minor adjustments to ensure you’re getting the reach you want from start to finish.…
