Snapchat has made its way from a controversial sexting social media app popular among teens to a useful marketing tool for brands in less than two years. Do they have Taco Bell to thank for the turnaround? Taco Bell became one of the first major brands to step out onto the platform and experiment with…
There are many rules in the world of social media. And Fandom Marketing is pleased to have expert Peggy Gartin, social media marketer at Rovi Corporation share four rules that are just meant to be broken. Every brand wants to have an enviable social media presence. Those brands that are best at it have found…
By: Kate Huebler, Guest Blogger On June 12th Facebook announced the official rollout of linked hashtags to “bring conversations to the forefront” as networks like Instagram, Twitter, Tumblr have been for quite some time. While it has been common practice to include hashtags in posts to Facebook, primarily those syndicated from Instagram or Twitter, they…
Fandom Marketing welcomes Joon S. Han, business strategist, catalytic agitator, fan of all things social entrepreneur and author/podcaster of the upcoming book Get Ahead by Giving Back. Read his timely article about how you can get ahead in your career using social media for jobs. Hard-working, eager students have either just graduated or are about…
Fandom Marketing is excited to kick off our Expert Series with Kristin Helms, Marketing Manager at the Manchester Grand Hyatt San Diego. Kristin shares what makes Manchester Grand Hyatt a true social media hotel. Social Media is such an important tool to connect with hotel guests during each stage of the booking cycle: shopping/purchasing stage, experiential stage…
By: Andy Morales Foursquare offers brands, businesses, and blogs many opportunities to create a presence and connection with fans. Businesses with a physical presence have the opportunity to claim their foursquare venue and run a variety of specials to attract visitors. When you manage your venue, Foursquare provides you with a variety of back-end metrics.…
By: Rob Reed With the introduction of Facebook Graph Search (Graph Search), brands with multiple locations will soon find their Facebook strategy turned on its head. The value of marketing on Facebook is about to shift dramatically and disproportionately from the brand level to the local level for these types of companies. If you’ve not heard about…
You don’t really need any special software to send a tweet. All you really need is your browser, Internet connection, and an account at Twitter.com. But if you want to move past simply tweeting real-time into truly managing your social media by measuring reach, seeing the demographics of your followers, scheduling tweets, and tracking your…
By: Andy Morales Empire Avenue is a social measurement tool combined with a gamification level that mimics the intricacies of the stock market. When visiting their website, it is easy to get lost, confused, and overwhelmed. However, if you go to their website when it happens to be down, you are greeted with a friendly…
