San Diego is home to many companies considered to be social media powerhouses. San Diego Gas & Electric (SDG&E) is one of them, literally. SDG&E provides energy service to over 3.4 million customers in San Diego and southern Orange counties and employs about 5,000 individuals. Not to mention, they interact with customers on almost every social platform…
By: Michelle Smith The tech world is constantly changing. But right now, it’s heading in one significant direction: mobile. Mobile devices are initiating a total entertainment takeover. More than half of Americans use smartphones in 2013, while 35% own tablets. Recent studies show that one in three children use mobile phones and tablets before they…
By: Camille McClane Social media is taking over the world. There’s no denying that it holds an enormous place in our consciousness as a global community. According to a report published by Experian Marketing Services in 2013, approximately 27 percent of online time is spent on social networking sites like Facebook, Twitter and YouTube. Millions…
Jay Baer brings fresh ideas and a new concept to marketing with his new book, Youtility: Why Smart Marketing is About Help not Hype. His New York Times bestseller is based on the groundbreaking idea that companies should be helping consumers by giving them valuable information for free and earning their trust in return. Baer…
By: Willie Pena Social media market research can provide reliable insight for marketers on the verge of a new product launch or anticipating how a new line will perform. These casual enclaves of online customers and critics can point out trends, define audiences, identify competitors’ flaws, and locate the sites or people behind the most…
We had a rare opportunity to chat with Nicoletta Ruhl, director of digital media for the San Diego Chargers, about social marketing. Nicoletta joined the Chargers four years ago working in the corporate sponsorship group before deciding in 2012 to create the digital media department into the powerhouse you see today. In just under a…
By: Susan Gilbert What if you could showcase your expertise in a tangible way, would you want to? Would you like to stand out from the sea of competitors on the Internet and social sphere? Would you like to become the go-to person in your niche? My guess is that most of you answered: “Yes!”…
This month’s featured expert Trent Dyrsmid is a leading expert in B2B marketing, website optimization and automation. He publishes a popular podcast at BrightIdeas.co with a wealth of resources for small agencies, aspiring podcasters and entrepreneurs. We recently had the opportunity to sit down with Trent via Skype and pick his brain on everything from…
Great customer experiences depend on engaged workers, but 70% of those workers either hate their jobs or feel completely disengaged, spelling slow motion disaster for many brands. There is a way out: empirical evidence shows that social technologies are one of the best ways to create engagement. A socially savvy workforce also helps avoid social media…
What should you do when you are creating content for social media? Is it about what you care about or what the audience wants from you? First of all, write what feels right for you and write for the audience, establish your objective, provide value and add an avenue to extend the conversation. Your creation…
