If there is one person who understands how to successfully mix good journalism and social media, its Natalie Andrews. Natalie is the former social media news director at KSL in Salt Lake City, Utah, and is currently a social media editor for The Wall Street Journal D.C. Bureau. She started at KSL in 2012 in…
How many times have you heard the words “let’s make a viral video” in a meeting? Marketers get caught up in making the mistake that every video made for the Internet is going to go viral. It is not and it will not. Not likely, anyway. That’s a trap. With 100 HOURS of video uploaded to YouTube EVERY MINUTE (YouTube, May 2014),…
If you watched part one of our three part video marketing series, you now know that video is the next big thing! Now you might be wondering how to get started. In this episode Melonie Gallegos, founder of Fandom Marketing and Brands With Fans, interviews video expert Cindy Matalucci of The Pulse on how to…
We are often asked “what’s next in marketing?” With the rise of visual content we’ve watched photography take center stage. Instagram and Pinterest have shown us how important it is to make our messages esthetically pleasing while communicating at-a-glance. Tumblr has become popular for looping GIFs and Twitter has experimented with small packets of looping mobile video. The answer…
By: Jessica Oaks It used to be an epic battle to convince business executives of social media’s importance. However, in the past few years, marketing trends have shifted, and the savviest companies have discovered they must have a robust social media presence in order to stay in touch with consumers. The most successful companies say…
Any mention of SEO, and you probably get an image of pandas and penguins and hummingbirds in your mind. That’s quite understandable, especially since Google is still the world’s largest search engine and most of your search volume probably comes from this site. But the Google search engine isn’t the only site you can or…
By: Ann Smarty How tiresome is it dealing with the data, planning and other factors associated with content development? As a blogger, that is pretty much all I do day in and day out. No matter how much I love my job, it can be tedious at the best of times, and intolerable at the…
Social media book marketing is no easy task. It takes a lot of hard work and dedication, even with the power of social media behind you. This month for our Expert Series we had the opportunity to talk to social media consultant, speaker and author, Neal Schaffer. He shares his experience with marketing his latest…
With thousands of blogs publishing daily, it’s difficult to break through the Internet noise and make yours pop. With a book titled, “Launch” and multiple successful blogs – one being Social Media Examiner, which has 7.5 million readers – Mike Stelzner knows exactly what it takes to be a blog break-out star. Last July, Mike…
By: Eric Drake In the past, mobile experience among marketers was an exceptional bonus, or a sales hook. Now, it’s a prerequisite. Marketing professionals across the world scramble to keep updated on the latest mobile trends to help their client bases, stay organized and even entertained. These mobile apps help busy professionals accomplish tasks not…
