Browsing Tag

copywriting

Find Your Social Media Brand Voice

October 21, 2014
woman red shirt bla bla discussions voice

Companies spend a lot of time developing and creating a strong and unique voice for their brand; a voice that can be carried across all touch points that fans experience. Social media is no different, and should follow those same brand voice guidelines to create a consistent brand image and persona. Yet social media does…

Continue Reading...

Share

Six Rules of Journalism Every Citizen Journalist Should Know

October 15, 2013
citizen journalism

Social media and the mobile movement are giving average people the power to gather, dispense, and report news and information on public platforms. A job traditionally reserved for professional journalists, is now being placed into the hands of all citizens. This shift is giving professional journalists challenges and advantages they never anticipated. The great journalism…

Continue Reading...

Share

How-To Brew Fresh Content Ideas

February 7, 2013

Content creation has become a very crucial role for marketers over the past few years, and it doesn’t look like a role that will be going away anytime soon. Whether you’re managing content, creating a presentation, writing a blog post, or developing copy for social media, there is no doubt that you have to be on your…

Continue Reading...

Share

Avoid These Frightening Marketing Typos This Halloween

October 31, 2012
scary typo marketing typos

Ah, Halloween. It’s that brief autumnal moment when we all have a chance to let loose before the end-of-the-year responsibilities fully kick in. We look forward to darkly decorating our houses, playing spooky soundtracks, and being safely scared by monster movie marathons and high school haunted houses. But you know what we find REALLY frightening?…

Continue Reading...

Share

Beyond 140 Characters: Live Twitter Illustrations

February 29, 2012
creative-conversations

The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…

Continue Reading...

Share

Social Brands Just Wanna Have Fun: 6 Entertaining Error Messages

February 22, 2012
Brand Personality of the Twitter Error Message

The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…

Continue Reading...

Share

Write Fun Call To Actions To Grab Your Audience

February 15, 2012
creative-conversations

The Creative Conversations series explores methods of communicating creatively, yet conversationally. This week, professional copywriter Anne McColl shares her secrets for crafting conversational copy for social media and beyond. Anne has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story and…

Continue Reading...

Share

How to Chunkify Your Copy For Better Blogging

February 8, 2012
Pen Content Marketing stick man

  This is the first post in a new series we’re kicking off with professional copywriter Anne McColl exploring methods of communicating creatively, yet conversationally. Anne is an interactive copywriter who has worked with the likes of Turbo Tax, Bumble Bee Foods, WD-40 and Cricket Wireless to find the right words to tell their story…

Continue Reading...

Share