social marketing blog for brands and professionals

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    Little Known Secrets to Social Media Advertising

    Social media advertising is a must for a successful marketing mix. Here’s what to keep in mind and how to make sense of the different targeting options available. Let’s face it, the days of organic social media are dead. The...

    • Posted 4 weeks ago
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    The Number One Obstacle to Social Media Success

    Report reveals the number one obstacle to social media success is lack of in-house resources/skills. Learn why the other obstacles are symptomatic and five attributes of a good social media manager.   eMarketer published a report in December highlighting what marketing...

    • Posted 1 month ago
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    One Dozen Social Media Tactics You Should Start in 2015

    Earlier this month I wrote about social media tactics marketers must stop in 2015. To balance the conversation, I’m going to tell you about the things marketers should start doing next year. A list of business focused action items for...

    • Posted 2 months ago
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    One Dozen Social Media Tactics Marketers Must Stop in 2015

    We’ve come a long way social media. Now that the experiment is over, let’s take a look at one dozen things marketers need to stop in 2015.  We’ve learned a lot since 2007 when marketers recognized social media...

    • Posted 3 months ago
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    The Do’s and Don’ts of Branding for Social Media

    Branding often ignores how design will perform in social media. These best practices will help your brand look great in the social feed. Branding is a process. It takes into account so many things, from product features to...

    • Posted 3 months ago
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    Measuring the Impact of Social Media on Events

    Measuring the success of an event takes event metrics. Measuring social media for events takes social media metrics relevant to event goals. This was my topic of discussion at EventTech 2014 in Las Vegas last week, providing the answers...

    • Posted 4 months ago
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    Ways to Use Social to Amplify a Corporate Event

    Social media event marketing is a natural combination of online and offline. Learn ways to use social to amplify a corporate event.  I’ve written a white paper to help event marketers leverage social media. There are many specialized areas of social marketing that have...

    • Posted 5 months ago
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    Learn How to Use Hashtags with the Hashtag Science Infographic

    Learn how to use hashtags with hashtag science and join the #hashtagscience conversation on Twitter. Hashtags are simple to use yet, it takes some thought to use them well. They can add value to communications or detract from the...

    • Posted 7 months ago
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    Master Every Social Network with the Ultimate Social Media Posting Guide

    Are you an expert in every social network? It’s nearly impossible to master every channel and we all know that the devil is in the details when it comes to social. For that reason I took everything I know and...

    • Posted 8 months ago
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    Should My Brand Be On Google Plus?

    Even before Vic Gundotra, head of Google’s social division that runs Google+, announced he was leaving the company back in April this question still hung in the minds of many brands and marketers, “Should I be on Google+?”...

    • Posted 9 months ago
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