On April 30, 2013 Twitter announced that Twitter advertising is now available to all U.S. accounts. Previously it was invite only. Now using their self-service ad platform we can all promote our brands, big or small, on...

Originally posted on IZEA. While the first thing that comes to mind when you think about outreach is bloggers, you might be overlooking influence in other channels. Social influence is everywhere from Twitter to Pinterest. It can...

MailChimp has won us over with their cuteness. I recently came across a page that somehow disappeared according to the MailChimp error message below. And for a moment, my world stopped and I had a little laugh....

As originally posted on IZEA. Who has “mommy blogger” in their marketing plan? I raised my hand too. Connecting with the right bloggers should be in every brand’s playbook. The “mommy blogger” in particular has become the...

Does your brand have an abandoned community lingering somewhere in the socialsphere? You’re not alone. Many marketers are guilty of it at one time or another. Sometimes unknowingly. An “abandoned community” is a Facebook, Twitter, or other...

Content creation has become a very crucial role for marketers over the past few years, and it doesn’t look like a role that will be going away anytime soon. Whether you’re managing content, creating a presentation, writing a blog...

Remember when the fail whale made history? Ever since I have become obsessed with funny error messages and have kept a log of them here on the blog for a few years now. They are a trivial...

It’s not enough to say 2012 was a good year for social media. It was an amazing year. As marketers we embarked on many new experiences from curating photo boards for Pinterest, to arming employees with iPhones...

On January 15th Facebook made its latest big announcement unveiling their new search engine called Graph Search. Now that they’ve collected tons of information through Open Graph (essentially the LIKE button that logs our interests) and location...

It happened so fast. Social media has crept into the mainstream over the last twelve years. Crept? OK, that’s not a good word. Let’s call it launch bombed. Like 007 landing at the party in a big...