social marketing blog for brands and professionals

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    One Dozen Social Media Tactics Marketers Must Stop in 2015

    We’ve come a long way social media. Now that the experiment is over, let’s take a look at one dozen things marketers need to stop in 2015.  We’ve learned a lot since 2007 when marketers recognized social media...

    • Posted 2 weeks ago
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    The Do’s and Don’ts of Branding for Social Media

    Branding often ignores how design will perform in social media. These best practices will help your brand look great in the social feed. Branding is a process. It takes into account so many things, from product features to...

    • Posted 4 weeks ago
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    Measuring the Impact of Social Media on Events

    Measuring the success of an event takes event metrics. Measuring social media for events takes social media metrics relevant to event goals. This was my topic of discussion at EventTech 2014 in Las Vegas last week, providing the answers...

    • Posted 1 month ago
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    Ways to Use Social to Amplify a Corporate Event

    Social media event marketing is a natural combination of online and offline. Learn ways to use social to amplify a corporate event.  I’ve written a white paper to help event marketers leverage social media. There are many specialized areas of social marketing that have...

    • Posted 3 months ago
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    Learn How to Use Hashtags with the Hashtag Science Infographic

    Learn how to use hashtags with hashtag science and join the #hashtagscience conversation on Twitter. Hashtags are simple to use yet, it takes some thought to use them well. They can add value to communications or detract from the...

    • Posted 4 months ago
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    Master Every Social Network with the Ultimate Social Media Posting Guide

    Are you an expert in every social network? It’s nearly impossible to master every channel and we all know that the devil is in the details when it comes to social. For that reason I took everything I know and...

    • Posted 6 months ago
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    Should My Brand Be On Google Plus?

    Even before Vic Gundotra, head of Google’s social division that runs Google+, announced he was leaving the company back in April this question still hung in the minds of many brands and marketers, “Should I be on Google+?”...

    • Posted 7 months ago
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    Download Our Free Email Social Media Integration White Paper

    I was honored to be invited by Blue Hornet to guest moderate a discussion about ways marketers can integrate email and social media channels. The event titled “7 Questions Every Marketer Should Ask About Email & Social”...

    • Posted 8 months ago
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    How-to use Pinterest for eCommerce

    It’s no secret that Pinterest is a popular social network across the board. According to a study in July 2013 by Semiocast, Pinterest has 70 million registered users. Women and men alike can’t get enough of the...

    • Posted 9 months ago
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    What’s Next for Social Media in 2014?

    Now that the New Year is well underway, it’s helpful for companies looking to engage in social marketing to have a look at last year’s trends. Looking at what’s next for social media in 2014, last year...

    • Posted 10 months ago
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