social marketing blog for brands and professionals
The Number One Obstacle to Social Media Success
Report reveals the number one obstacle to social media success is lack of in-house resources/skills. Learn why the other obstacles are symptomatic and five attributes of a good social media manager. eMarketer published a report in December highlighting what marketing...
- Posted 2 weeks ago
One Dozen Social Media Tactics You Should Start in 2015
Earlier this month I wrote about social media tactics marketers must stop in 2015. To balance the conversation, I’m going to tell you about the things marketers should start doing next year. A list of business focused action items for...
- Posted 1 month ago
One Dozen Social Media Tactics Marketers Must Stop in 2015
We’ve come a long way social media. Now that the experiment is over, let’s take a look at one dozen things marketers need to stop in 2015. We’ve learned a lot since 2007 when marketers recognized social media...
- Posted 2 months ago
The Do’s and Don’ts of Branding for Social Media
Branding often ignores how design will perform in social media. These best practices will help your brand look great in the social feed. Branding is a process. It takes into account so many things, from product features to...
- Posted 2 months ago
Measuring the Impact of Social Media on Events
Measuring the success of an event takes event metrics. Measuring social media for events takes social media metrics relevant to event goals. This was my topic of discussion at EventTech 2014 in Las Vegas last week, providing the answers...
- Posted 3 months ago
Ways to Use Social to Amplify a Corporate Event
Social media event marketing is a natural combination of online and offline. Learn ways to use social to amplify a corporate event. I’ve written a white paper to help event marketers leverage social media. There are many specialized areas of social marketing that have...
- Posted 4 months ago
Learn How to Use Hashtags with the Hashtag Science Infographic
Learn how to use hashtags with hashtag science and join the #hashtagscience conversation on Twitter. Hashtags are simple to use yet, it takes some thought to use them well. They can add value to communications or detract from the...
- Posted 6 months ago
Master Every Social Network with the Ultimate Social Media Posting Guide
Are you an expert in every social network? It’s nearly impossible to master every channel and we all know that the devil is in the details when it comes to social. For that reason I took everything I know and...
- Posted 7 months ago
Should My Brand Be On Google Plus?
Even before Vic Gundotra, head of Google’s social division that runs Google+, announced he was leaving the company back in April this question still hung in the minds of many brands and marketers, “Should I be on Google+?”...
- Posted 8 months ago
Download Our Free Email Social Media Integration White Paper
I was honored to be invited by Blue Hornet to guest moderate a discussion about ways marketers can integrate email and social media channels. The event titled “7 Questions Every Marketer Should Ask About Email & Social”...
- Posted 9 months ago