social marketing blog for brands and professionals

  • social media notebook BWF featured
    Three Ways to Educate Customers About Products Using Social Media

    Social media offers an amazing platform for customers to engage with brands. When it comes to driving conversion, it often acts in a co-starring role to last click attribution. One supporting act that social media performs to...

    • Posted 5 days ago
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    Are You Being Misled by Facebook Advertising?

    Are you being misled by Facebook ad performance? If you are advertising to drive website traffic chances are it’s true. The click stats provided in Facebook reports do not 100% reflect traffic driven to your website. The way...

    • Posted 3 weeks ago
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  • social media strategy woman white board bwf featured
    Creating a Balanced Social Media Content Strategy

    The path to a balanced social media strategy may not a straight road. Since its inception, social media was an organic channel with users holding the microphone. “Listen to your customers. Customers define the brand.” Is the...

    • Posted 1 month ago
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  • Pen Content Marketing sketch BWF featured photo
    Three Ways to Stretch Content and Maximize Reach

    Finding ways to stretch budgets is a struggle for content marketers. Learn how to repurpose content to make every piece count. We know that content marketing is force to be reckoned with. It helps marketers drive traffic,...

    • Posted 2 months ago
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  • target marketing advertising featured image 420 x 470
    Improve Your Social Media Advertising With These Little Known Tricks

    Social media advertising is a must for a successful marketing mix. Here’s what to keep in mind and how to make sense of the different targeting options available. Let’s face it, the days of organic social media are dead. The...

    • Posted 4 months ago
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  • social media strategy woman white board bwf featured
    The Number One Obstacle to Social Media Success

    Report reveals the number one obstacle to social media success is lack of in-house resources/skills. Learn why the other obstacles are symptomatic and five attributes of a good social media manager.   eMarketer published a report in December highlighting what marketing...

    • Posted 4 months ago
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  • BWF featured photo Like thumbs up
    One Dozen Social Media Tactics You Should Start in 2015

    Earlier this month I wrote about social media tactics marketers must stop in 2015. To balance the conversation, I’m going to tell you about the things marketers should start doing next year. A list of business focused action items for...

    • Posted 5 months ago
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  • BWF featured photo thumbs down
    One Dozen Social Media Tactics Marketers Must Stop in 2015

    We’ve come a long way social media. Now that the experiment is over, let’s take a look at one dozen things marketers need to stop in 2015.  We’ve learned a lot since 2007 when marketers recognized social media...

    • Posted 6 months ago
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  • social media branding bwf featured photo
    The Do’s and Don’ts of Branding for Social Media

    Branding often ignores how design will perform in social media. These best practices will help your brand look great in the social feed. Branding is a process. It takes into account so many things, from product features to...

    • Posted 6 months ago
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  • social media event marketing advice
    Measuring the Impact of Social Media on Events

    Measuring the success of an event takes event metrics. Measuring social media for events takes social media metrics relevant to event goals. This was my topic of discussion at EventTech 2014 in Las Vegas last week, providing the answers...

    • Posted 6 months ago
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