social marketing blog for brands and professionals
Download My Free Email Social Media Integration White Paper
I was honored to be invited by Blue Hornet to guest moderate a discussion about ways marketers can integrate email and social media channels. The event titled “7 Questions Every Marketer Should Ask About Email & Social”...
- Posted 1 week ago
How-to use Pinterest for eCommerce
It’s no secret that Pinterest is a popular social network across the board. According to a study in July 2013 by Semiocast, Pinterest has 70 million registered users. Women and men alike can’t get enough of the...
- Posted 2 weeks ago
What’s Next for Social Media in 2014?
Now that the New Year is well underway, it’s helpful for companies looking to engage in social marketing to have a look at last year’s trends. Looking at what’s next for social media in 2014, last year...
- Posted 2 months ago
So What’s the Deal With Teens and Social Media?
The trends with teenagers and social media are an important topic with marketers. Teens are a fast-moving demographic whose tastes and behaviors change with the fads. This makes marketing to teenagers a bit perplexing. Just when you...
- Posted 2 months ago
The Art of Crafting Content for Maximum Organic Facebook Reach
Facebook updated the News Feed algorithm in December 2013 changing what types of content will get reach into your audiences. Social media marketers follow these changes closely because we want our content to be seen by fans...
- Posted 3 months ago
Thank Your Audience, Free Thanksgiving Image Download for Social Sharing
Looking back on the year how many times have you stopped what you’re doing to simply tell someone “thank you”? Each November Thanksgiving serves as a reminder to be grateful. When you work in marketing every day...
- Posted 5 months ago
One Dozen Surprising Ways B2B Marketers Are Using Slideshare
When you think of B2B online marketing the first thing that comes to mind is probably LinkedIn. What you may not know is SlideShare is also huge for business. Acquired by LinkedIn last year, SlideShare is the...
- Posted 7 months ago
6 Simple Ways to Socialize Your Holiday Campaigns
Look, the holidays are creeping up on us fast. Is your marketing ready? Whether or not you have a promotion in the works you’ll want to make it social. In case you need a refresh on why,...
- Posted 8 months ago
14 Sexy Content Ideas for B2B Brands
So you have a blog, now what? One of the most common questions I get from clients is what to talk about. It’s easy to start a Facebook page, blog, or any of the many little content...
- Posted 9 months ago
Now Anyone Can Advertise on Twitter, Here’s a Crash Course
On April 30, 2013 Twitter announced that Twitter advertising is now available to all U.S. accounts. Previously it was invite only. Now using their self-service ad platform we can all promote our brands, big or small, on...
- Posted 11 months ago