This month we are happy to feature a marketer who straddles two different mediums, Jamie Mae Cheng, digital marketing manager at Broadcast Company of the Americas. Also known as BCA Radio, they own and operate: XEPRS-AM 1090 kHz: The Mighty 1090, sports radio (Flagship home of the San Diego Padres) XHPRS-FM 105.7 MHz: 105.7 MAX…
The week in social media news hand-curated by your friends at Fandom Marketing. This week Twitter is making big changes by shutting down Twitpic, providing more font and color options, and possibly filtering feeds. Brands start to use Instagram’s Hyperlapse to provide a unique point of view, and Facebook launches a new privacy checkup. Plus, learn…
The week in social media news hand-curated by your friends at Fandom Marketing. This week Facebook changes the News Feed algorithm again, decreasing reach for certain formats of links and photos while preventing link baiting. A study from Pew Research Center proves social media is silencing opinion and Instagram releases a new feature that allows…
The week in social media news hand-curated by your friends at Fandom Marketing. This week the ALS Ice Bucket Challenge is a social media and financial blockbuster, Instagram announces a new suite of analytics tools for business, and Twitter’s latest experiment fails to impress users. Keep a look out at this year’s Emmy Awards for…
As marketers, we know how important it is to reach our “real audience” in social media. It seems everyone and their grandma (literally) is on social media, but they aren’t all using it in the same way. Engaging a niche audience can be tricky and that’s why we are excited to feature Ashley Riggs-Zeigen, staff coordinator for…
The week in social media news hand-curated by your friends at Fandom Marketing. This week the world lost a comedic legend and it was reflected in social media. Facebook’s global blackout causes a huge drop in news readership, while the social network retires the like gate and Twitter announces it will soon have video ads.…
The week in social media news hand-curated by your friends at Fandom Marketing. Adidas teams up with Champs Sports to create an Instagram mini series, LinkedIn’s new sales tool makes the hunt for potential customers more efficient, and Pinterest launches an exciting new messaging feature. Plus, find out why you need to start changing your…
Sweepstakes, contests, and giveaways are nothing new in the business world; to be sure, promotions are common tools in any marketer’s repertoire. As new technologies develop, so do marketers adapt and implement novel approaches to reach customers. As early as 1929 when radio was still in its infancy, Radio Revue was already engaging its audience…
The week in social media news curated by your friends at Fandom Marketing. Facebook is testing a ‘buy’ button for eCommerce and is suspected to be posturing to take over TV. How the WSJ Facebook page got hacked and ways you can make your social data more secure. Three great lessons we can learn from brands who are still…
The week in social media news hand-curated by your friends at Fandom Marketing. It’s the week of trolls with Google+’s (and YouTube’s) “any” profile name policy change and the Vine movement to call them out. Pinterest is building out its discovery tools once again to include interests like outdoors. Pinterest also becomes the number two…
