We’ve come a long way social media. Now that the experiment is over, let’s take a look at one dozen things marketers need to stop in 2015. We’ve learned a lot since 2007 when marketers recognized social media as the next frontier. You’ve proven to be explorers, bravely Tweeting where no brand has gone before. We’ve…
In this month’s Expert series, we chat with Sukhjit Ghag, Director of Community at startup company Leeo, about the challenges of building online community from scratch. We can all learn a thing or two from Sukhjit who has built a reputation for customer-centric marketing. Previous to bravely transitioning to the start-up world she managed community…
This month we are pleased to feature April Le, digital producer for Sharp HealthCare. Sharp is among the largest hospital systems serving the San Diego region. In 2013, April’s team was recognized by the Greystone Best in Class Awards receiving the Gold Award for Best Execution of Social Media Tactics and the Bronze Award for Best Use of…
The week in social media news hand-curated by your friends at Fandom Marketing. This week the iOS 8 update means big changes for Facebook and Twitter profiles. Facebook also announces its hub for media outlets, Facebook media, as well as changes to your newsfeed. Which Media Budgets Are Being Cannibalized to Fund Video Ad Spending?…
The week in social media news hand-curated by your friends at Fandom Marketing. This week Apple reveals Apple Pay, which means big changes for social marketers. Twitter tests a way to make purchases directly from Twitter while Facebook tests self-destructing posts. Learn from a big brand’s mistake and find out why it’s important to always…
It’s that time of year again… Long hot days, vacations and summer fun is winding down and it’s time to shift your focus to fall marketing ideas and connecting with your customers around what’s important to them right now. While fall is a favorite season for many, it’s also a busy one. Cutting through the…
As marketers, we know how important it is to reach our “real audience” in social media. It seems everyone and their grandma (literally) is on social media, but they aren’t all using it in the same way. Engaging a niche audience can be tricky and that’s why we are excited to feature Ashley Riggs-Zeigen, staff coordinator for…
The saying goes that Whole Foods Market isn’t just a grocery store, but a lifestyle. And Nikki Newman knows exactly what it means and just how important it is to tap into that lifestyle via social and connect the brand to its consumers. Nikki was brought on to specifically focus on social customer service. She…
Summertime… While fun for everyone, it also means long days outside, shortened workdays, more vacations and thus less eyes on your well-thought-out content and marketing plans. How can brands stay on top of that dip in eyeballs and keep fans engaged? We have eight summer marketing ideas for your social media efforts to help drive…
By: Ellen Barnes Unless you actually live under a rock, you simply can’t escape the World Cup. According to Media Bistro, 3.6 billion people are expected to watch the global sporting event this year— around half of the world. As a generation who enjoys posting everything we do onto social media, this massive number of…
